Creative: Page 66
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Courtesy of P&G
P&G campaign asks for greater equality in household chores
The "Come Clean to Close the Chore Gap" campaign for Dawn and Swiffer includes a 30-second spot that will air during the Super Bowl pregame show.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Triller
Why brands skipped Super Bowl ads and counterprogrammed instead
More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.
By Chris Kelly • Feb. 5, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Opinion
Super Bowl LV marks a shift in advertising tradition
While their reach is impressive, spots in the big game lack the multichannel connectedness and performance-driven metrics many brands now seek.
By James Draper • Feb. 5, 2021 -
Permission granted by Foot Locker
What 2021 means for sports marketing — and how Foot Locker's approaching it now
Priorities have changed for sports retailers, and companies need more than a new marketing strategy to succeed.
By Cara Salpini • Feb. 5, 2021 -
Courtesy of Dole
Dole calls attention to food insecurity with OOH 'malnutrition labels'
The campaign includes outdoor projections in several cities that resemble the "nutrition facts" labels on packaged foods.
By Robert Williams • Feb. 4, 2021 -
Courtesy of Lowe's
Lowe's invites couples to splash-painting date night for Valentine's Day
Under CMO Marisa Thalberg, the home improvement retailer continues to engage consumers by meeting changing demands related to the pandemic.
By Chris Kelly • Feb. 4, 2021 -
Retrieved from Robinhood on February 03, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
By Peter Adams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
Courtesy of Bud Light
Bud Light reunites brand 'legends' in Super Bowl return
Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck.
By Natalie Black (Koltun) • Feb. 2, 2021 -
Miller Lite is sparring with Michelob Ultra through a typing challenge intended to distract from the AB InBev rival's in-game Super Bowl ad. The image was retrieved from the brand's YouTube video on Feb. 1, 2021.
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge.
By Peter Adams • Feb. 1, 2021 -
Courtesy of Stella Artois
Stella Artois asks people to 'invest your heartbeats' in special occasions
A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.
By Robert Williams • Feb. 1, 2021 -
Permission granted by Chobani
Chobani perks up coffee creamer push with flavor creation contest
Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category.
By Natalie Black (Koltun) • Feb. 1, 2021 -
Permission granted by Old Spice
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.
By Peter Adams • Jan. 29, 2021 -
Discover released a video as part of its new ad campaign. The image was retrieved from its video on Jan. 28, 2021.
ColumnCampaign Trail: Discover looks toward brighter days in ad showcasing financial tools
A new brand positioning was crafted to highlight Discover's financial services beyond just transactions.
By Natalie Black (Koltun) • Jan. 29, 2021 -
Courtesy of Cutwater Spirits
AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign
Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Pringles
Pringles brings video game zombie to life in Twitch livestream
The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Dunkin'
Dunkin' offers drive-thru weddings for Valentine's Day
Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.
By Robert Williams • Jan. 28, 2021 -
Courtesy of Molson Coors
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.
By Peter Adams • Jan. 27, 2021 -
Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
Hellmann's Super Bowl debut enlists Amy Schumer to address food waste
The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.
By Robert Williams • Jan. 27, 2021 -
Courtesy of Chipotle
Deep DiveSuper Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity.
By Peter Adams • Jan. 26, 2021 -
Courtesy of Papa John's
Papa John's offers chance to win 'Epic Stuffed Chair' designed for binge-watching
Sports fans can share videos of their "epic moves" on social media for prizes that include an overstuffed, motorized chair valued at $32,500.
By Robert Williams • Jan. 26, 2021 -
Courtesy of DoorDash
DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad
A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app.
By Robert Williams • Jan. 25, 2021 -
Courtesy of Budweiser
Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19 support
AB InBev's flagship went without a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that included a digital short film.
By Chris Kelly • Jan. 25, 2021 -
Courtesy of Chipotle
Chipotle's debut Super Bowl spot highlights support for local farmers
The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.
By Robert Williams • Jan. 25, 2021
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