Creative: Page 68
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Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Courtesy of Ford Motor Company
Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang
Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions.
By Peter Adams • Dec. 22, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Sonic Drive-In
How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign
Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year.
By Chris Kelly • Dec. 22, 2020 -
Courtesy of Frito-Lay
Doritos brings back nostalgic favorite with TikTok challenge
A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998.
By Robert Williams • Dec. 22, 2020 -
Courtesy of Burger King
Burger King sends customers $1 via Venmo to push new value menu
A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
By Peter Adams • Dec. 21, 2020 -
Courtesy of PepsiCo
Mtn Dew opens 'direct-to-gamer' store for DTC sales, loyalty rewards
The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports.
By Robert Williams • Dec. 21, 2020 -
John Hazard
Super Bowl viewers support social justice ads, study says
The Super Bowl LV experience is likely to be different from past years, with 70% of viewers avoiding parties and 60% open to social justice messaging.
By Robert Williams • Dec. 21, 2020 -
Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.
ColumnCampaign Trail: Rebooted Cheerios spot points to influencers' marketing power
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
By Natalie Black (Koltun) • Dec. 18, 2020 -
Sandy Skrovan
Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic
The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands.
By Megan Poinski • Dec. 17, 2020 -
Courtesy of PepsiCo
Pepsi teams with Fox on game show inspired by Wild Cherry flavor
With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.
By Robert Williams • Dec. 17, 2020 -
Yujin Kim/Marketing Dive
Tracking every ad buy for Super Bowl LV
Here are all the spots that ran during the big game, including Bruce Springsteen's ad debut for Jeep and Cadillac's "Edward Scissorhands" revival.
By Nami Sumida • Updated Feb. 8, 2021 -
Retrieved from The Kraft Heinz Company on December 15, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.
By Peter Adams • Dec. 15, 2020 -
Courtesy of McDonald's Sweden
McDonald's celebrates 'Golden M' hairdo with virtual barbershop
In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours.
By Chris Kelly • Dec. 15, 2020 -
Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.
Microsoft, Warner Bros. court 'Space Jam' game designers with online contest
To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.
By Robert Williams • Dec. 15, 2020 -
Permission granted by Pepsi
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year.
By Peter Adams • Updated Dec. 11, 2020 -
Retrieved from PepsiCo on December 11, 2020
Mtn Dew, Papa John's power up gaming fans with controller that can order pizza
The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.
By Robert Williams • Dec. 11, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's debuts ice cream flavor honoring Colin Kaepernick
Change the Whirled's theme aligns with the brand's history of activism and amplifies Kaepernick's stances around divisive issues like defunding the police.
By Robert Williams • Dec. 11, 2020 -
Courtesy of American Standard
American Standard wants people to flush 2020 away with toilet paper giveaway
A survey commissioned by the fixtures maker found — along with COVID-19 — consumers want to leave behind the expression "new normal," "virtual everything" and canceled vacations.
By Robert Williams • Dec. 10, 2020 -
Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Retrieved from Kellogg Company on December 09, 2020
Cheez-It recreates college football experience with animatronic cheese wheels
Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.
By Peter Adams • Dec. 9, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois lifts curtain on private Broadway performance contest
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.
By Robert Williams • Dec. 9, 2020 -
Unilever's The Ice Cream Shop launched the "Ice Cream Exchange" in partnership with "The Office" star Angela Kinsey. The image was retrieved from the company's video on Dec. 8, 2020.
Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries
An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers.
By Chris Kelly • Dec. 9, 2020 -
Retrieved from Unilever on November 17, 2020
Dive Awards
Marketer of the Year: Unilever
Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce.
By Peter Adams • Dec. 9, 2020 -
Retrieved from Procter & Gamble on November 18, 2020
Dive Awards
Campaign of the Year: Procter & Gamble's 'The Choice'
A sparse ad directly addressing systemic racism punctuated the CPG marketer's history of purpose-driven initiatives.
By Natalie Black (Koltun) • Dec. 9, 2020
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