Heineken merges creative, data and brand experiences in agency model shakeup

Executives said Le Pub, a bespoke agency powered by Epsilon and Publicis Sapient, was inspired by operational shifts made in response to COVID-19.

By Aaron Baar • Nov. 6, 2020

Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs

The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit.

By Natalie Black (Koltun) • Nov. 6, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Shutterfly looks back at an unusual year in new holiday spot

The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.

By Tatiana Walk-Morris • Nov. 5, 2020

Spirits maker Brown-Forman redesigns site to focus on home entertainment

Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

By Aaron Baar • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Amazon unveils 'The Show Must Go On' holiday ad campaign

As the pandemic continues to rattle the U.S. and make for an uncertain holiday season, Amazon's ad campaign looks to convey the communal resilience shown throughout this year.

By Tatiana Walk-Morris • Nov. 4, 2020

Lego's holiday campaign focuses on digital, e-commerce channels

With shoppable ad formats and Spotify playlists, the effort is well-suited for how people have been shopping and entertaining themselves during the pandemic.

By Aaron Baar • Nov. 4, 2020

Clorox boosts ad spending 30% amid surging demand for cleaning brands

The company wants to "play offense" with its marketing plans as sales surge, CEO Linda Rendle told CNBC.

By Robert Williams • Nov. 4, 2020

Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

By Tatiana Walk-Morris • Nov. 3, 2020

Jägermeister helps uplift 15 remaining lesbian bars in US

The latest effort from an alcohol brand that seeks to aid bars affected by the pandemic is the first to focus on the previously endangered institutions.

By Tatiana Walk-Morris • Nov. 2, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 2, 2020

El Pollo Loco promotes inclusivity with kid-centered holiday campaign

In an attempt to bring people together during a historically fraught year, the effort shows a diverse group of children discussing how sharing a meal promotes greater understanding.

By Robert Williams • Nov. 2, 2020

Mastercard thanks 'League of Legends' fans with digital experiences, capsule collection

As part of its latest esports activation, Mastercard continues to move Priceless experiences online, sponsoring in-game goods to provide a deeper integration.

By Aaron Baar • Nov. 2, 2020

Wendy's turns drive-thru into spooky Halloween experience

For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program.

By Aaron Baar • Oct. 30, 2020

Dove soundtracks self-care with Pandora partnership

Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers.

By Aaron Baar • Oct. 29, 2020

Old Navy gets cozy with pop culture in holiday ads, YouTube series

Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.

By Aaron Baar • Oct. 28, 2020

Brands have some new tricks up their sleeves this Halloween

The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

Oct. 28, 2020

Kind will pay fitness expenses for fans of energy bars — even its competitors'

With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend.

By Tatiana Walk-Morris • Oct. 27, 2020

Booking.com plugs eclectic towns to honor America's 'cultural mosaic'

Timed around the election, a new campaign spotlights lesser-known communities across the country and travel's power to bridge cultural divides.

By Natalie Black (Koltun) • Oct. 27, 2020

E-commerce retailer Zulily celebrates women in holiday campaign

To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.

By Tatiana Walk-Morris • Oct. 26, 2020

Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress

While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here."

By Robert Williams • Oct. 26, 2020

2020's bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

By Shane Schick • Oct. 26, 2020

Can retailers reinvent holiday cheer in a pandemic?

Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.

By Cara Salpini • Oct. 26, 2020

Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.

By Peter Adams • Oct. 23, 2020

Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge

A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration.

By Natalie Black (Koltun) • Oct. 23, 2020