Creative: Page 59
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Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Courtesy of Chevrolet
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'
The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.
By Robert Williams • Feb. 22, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Molson Coors
Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh
A new look for the beer popular in the 1990s comes as the brewing industry has grown more dependent on store sales while bars limit capacity.
By Robert Williams • Feb. 18, 2021 -
Courtesy of Jameson
Jameson pays drinkers to take time off on St. Patrick's Day
As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days.
By Chris Kelly • Feb. 18, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop, doubling as content studio
The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Darian Jovan/Budweiser
OpinionChief meme officer: Possibly marketing's best force multiplier right now
At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir.
By Adnan Bashir • Feb. 17, 2021 -
Courtesy of McDonald's
McDonald's escalates chicken sandwich wars with merch drop
A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising.
By Robert Williams • Feb. 17, 2021 -
Inspire Brands gets bespoke media strategy unit within Publicis Group
A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In.
By Robert Williams • Feb. 12, 2021 -
Courtesy of Jimmy John's
ColumnCampaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors.
By Natalie Black (Koltun) • Feb. 12, 2021 -
Courtesy of Snap
Labatt turns cases of beer into NHL arenas with Snapchat lens
Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of PepsiCo
Aunt Jemima rebrands as Pearl Milling Company
Instead of a picture of a Black woman, the PepsiCo brand's packaging will feature a drawing of an old-fashioned mill on the banks of a river.
By Megan Poinski • Updated Feb. 10, 2021 -
Courtesy of DoorDash
DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day
The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Mondelez
Chips Ahoy asks fans to design sneakers for mascot Chip
As its parent company attempts to collect first-party data, the Mondelez brand partnered with sneaker customizer Dominic "The Shoe Surgeon" Ciambrone.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Courtesy of Kraft Heinz
Philadelphia Cream Cheese offers therapy for homebound couples
Leveraging new research, the brand seeks to engage the 53% of couples that have argued over sharing dessert to help launch a single-serving product.
By Robert Williams • Feb. 9, 2021 -
Courtesy of Jeep
Deep DiveSuper Bowl LV ads highlight marketers' disconnect with reality
Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021 -
Courtesy of P&G
P&G campaign asks for greater equality in household chores
The "Come Clean to Close the Chore Gap" campaign for Dawn and Swiffer includes a 30-second spot that will air during the Super Bowl pregame show.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Triller
Why brands skipped Super Bowl ads and counterprogrammed instead
More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.
By Chris Kelly • Feb. 5, 2021 -
Permission granted by Foot Locker
What 2021 means for sports marketing — and how Foot Locker's approaching it now
Priorities have changed for sports retailers, and companies need more than a new marketing strategy to succeed.
By Cara Salpini • Feb. 5, 2021 -
Opinion
Super Bowl LV marks a shift in advertising tradition
While their reach is impressive, spots in the big game lack the multichannel connectedness and performance-driven metrics many brands now seek.
By James Draper • Feb. 5, 2021 -
Courtesy of Dole
Dole calls attention to food insecurity with OOH 'malnutrition labels'
The campaign includes outdoor projections in several cities that resemble the "nutrition facts" labels on packaged foods.
By Robert Williams • Feb. 4, 2021 -
Courtesy of Lowe's
Lowe's invites couples to splash-painting date night for Valentine's Day
Under CMO Marisa Thalberg, the home improvement retailer continues to engage consumers by meeting changing demands related to the pandemic.
By Chris Kelly • Feb. 4, 2021 -
Retrieved from Robinhood on February 03, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
By Peter Adams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021
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