Creative: Page 60
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Courtesy of Bud Light
Bud Light reunites brand 'legends' in Super Bowl return
Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck.
By Natalie Black (Koltun) • Feb. 2, 2021 -
Miller Lite is sparring with Michelob Ultra through a typing challenge intended to distract from the AB InBev rival's in-game Super Bowl ad. The image was retrieved from the brand's YouTube video on Feb. 1, 2021.
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge.
By Peter Adams • Feb. 1, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Stella Artois
Stella Artois asks people to 'invest your heartbeats' in special occasions
A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.
By Robert Williams • Feb. 1, 2021 -
Permission granted by Chobani
Chobani perks up coffee creamer push with flavor creation contest
Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category.
By Natalie Black (Koltun) • Feb. 1, 2021 -
Permission granted by Old Spice
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.
By Peter Adams • Jan. 29, 2021 -
Discover released a video as part of its new ad campaign. The image was retrieved from its video on Jan. 28, 2021.
ColumnCampaign Trail: Discover looks toward brighter days in ad showcasing financial tools
A new brand positioning was crafted to highlight Discover's financial services beyond just transactions.
By Natalie Black (Koltun) • Jan. 29, 2021 -
Courtesy of Cutwater Spirits
AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign
Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Pringles
Pringles brings video game zombie to life in Twitch livestream
The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Dunkin'
Dunkin' offers drive-thru weddings for Valentine's Day
Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.
By Robert Williams • Jan. 28, 2021 -
Courtesy of Molson Coors
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.
By Peter Adams • Jan. 27, 2021 -
Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
Hellmann's Super Bowl debut enlists Amy Schumer to address food waste
The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.
By Robert Williams • Jan. 27, 2021 -
Courtesy of Chipotle
Deep DiveSuper Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity.
By Peter Adams • Jan. 26, 2021 -
Courtesy of Papa John's
Papa John's offers chance to win 'Epic Stuffed Chair' designed for binge-watching
Sports fans can share videos of their "epic moves" on social media for prizes that include an overstuffed, motorized chair valued at $32,500.
By Robert Williams • Jan. 26, 2021 -
Courtesy of DoorDash
DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad
A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app.
By Robert Williams • Jan. 25, 2021 -
Courtesy of Budweiser
Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19 support
AB InBev's flagship went without a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that included a digital short film.
By Chris Kelly • Jan. 25, 2021 -
Courtesy of Chipotle
Chipotle's debut Super Bowl spot highlights support for local farmers
The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.
By Robert Williams • Jan. 25, 2021 -
Permission granted by Gameloft
Sponsored by GameloftThe marketer's guide to level up in the gaming environment
With so many ways to get involved what is most important is to determine the alignment between your brand/offering and the audience you're trying to engage.
Jan. 25, 2021 -
Courtesy of Kraft Heinz Canada
Kraft Heinz Canada flips amateur artwork into ketchup labels
The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory.
By Robert Williams • Jan. 22, 2021 -
Courtesy of Publicis
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
By Chris Kelly • Jan. 21, 2021 -
Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review.
By Peter Adams • Jan. 21, 2021 -
Courtesy of Sun-Maid
Sun-Maid recruits kids for first 'Board of Imagination'
The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign.
By Robert Williams • Jan. 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer targets millennials shunning Dry January
To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.
By Robert Williams • Jan. 19, 2021 -
Volkswagen released "The Wheel" as part of the campaign showing the progression of mobility. This image was retrieved from its video on Jan. 14, 2021.
ColumnCampaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution
A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond.
By Natalie Black (Koltun) • Jan. 15, 2021 -
Courtesy of Anheuser-Busch
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
By Robert Williams • Jan. 15, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021
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