Creative: Page 58
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Courtesy of Billie
ColumnCampaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood
A product-free film debuted for International Women's Day, along with an exercise for people to discover and reshape their own unconscious biases.
By Natalie Black (Koltun) • March 12, 2021 -
Courtesy of Samuel Adams
Samuel Adams times campaign for non-alcoholic IPA to March Madness
An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze.
By Robert Williams • March 12, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Courtesy of Lexus
Lexus steers toward wellness with luxury road trips
The car brand is letting people take its 2021 IS sedan on a five-day driving retreat between select resorts, complete with guided exercises and content.
By Robert Williams • March 11, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience.
By Maria Monteros • March 10, 2021 -
Courtesy of PepsiCo
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.
By Peter Adams • Updated March 10, 2021 -
Unilever released a video as part of the campaign to remove the word "normal" from its advertising. The image was retrieved from its video on March 9, 2021.
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely.
By Peter Adams • March 9, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico launches AI-powered website merging entertainment and rewards
Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.
By Robert Williams • March 8, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab
Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse.
By Robert Williams • March 5, 2021 -
TED's new audio collective casts podcast ads as stories for Bonobos, Google
Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.
By Robert Williams • March 4, 2021 -
IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.
By Peter Adams • March 3, 2021 -
Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
By Robert Williams • March 2, 2021 -
SOPA Images Limited / Alamy Stock Photo
Community marketing faces challenges as isolation amplifies consumer frustrations
Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.
By Peter Adams • March 2, 2021 -
Retrieved from Lexus on March 01, 2021
Lexus leans into sneakerhead culture with car-inspired shoe, video series
In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.
By Robert Williams • March 1, 2021 -
Courtesy of Smirnoff
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.
By Robert Williams • March 1, 2021 -
Courtesy of Kraft Heinz
Heinz asks fans to wait 57 minutes for website to load in latest endurance play
A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do.
By Peter Adams • Feb. 26, 2021 -
Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
By Robert Williams • Feb. 26, 2021 -
Courtesy of RXBAR
ColumnCampaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.
By Natalie Black (Koltun) • Feb. 26, 2021 -
Courtesy of Mars Wrigley
M&M's revives Messages packs with integrated Spotify playlists
Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.
By Robert Williams • Feb. 26, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
By Peter Adams • Feb. 25, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico brings back 'Taco Tip Off' for March Madness return
In a sign the sports calendar is swinging back toward normal after the pandemic spurred last year's tournament cancellation, the avocado brand is teaming up with tortilla maker Mission Foods.
By Robert Williams • Feb. 24, 2021 -
Retrieved from PepsiCo on February 23, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.
By Peter Adams • Feb. 23, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021
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