Creative: Page 57
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Courtesy of P&G
P&G amps up opportunities for Black creators across advertising, film and TV
The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.
By Chris Kelly • March 30, 2021 -
Retrieved from Coca-Cola on March 29, 2021
Coke ads insert different flavors into memorable basketball moments
In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.
By Robert Williams • March 29, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
Unlearning common misconceptions about agencies
Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.
By Bruno Gralpois • March 29, 2021 -
Courtesy of Burger King
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.
By Peter Adams • March 26, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021 -
Retrieved from Hillman Grad on March 26, 2021
Häagen-Dazs works to boost diversity among creators with multichannel campaign
To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.
By Robert Williams • March 26, 2021 -
Ikea assembles chief creative officer role as marketing, product development needs converge
Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.
By Peter Adams • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of Busch Beer
Busch renews vows to experiential marketing with farm wedding contest
With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer.
By Robert Williams • March 25, 2021 -
Courtesy of SK-II
P&G's SK-II opens film studio to elevate purpose-driven marketing
The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda.
By Chris Kelly • March 24, 2021 -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Permission granted by PepsiCo
PepsiCo overhauls Evolve in bid to make plant-based brand a household name
The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.
By Christopher Doering • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Lexus
Lexus takes musicians for a spin in sedan with built-in record player
Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.
By Chris Kelly • March 23, 2021 -
Courtesy of Acura
Acura targets Hispanic moms as car market tries for rebound
The campaign for the 2022 MDX is based on internal research showing women make up 40% of the crossover SUV's sales in the Hispanic market.
By Robert Williams • March 22, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer
The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
By Chris Kelly • March 18, 2021 -
Courtesy of Charmin
Charmin jumps on NFT trend with toilet paper artwork auction
The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world.
By Robert Williams • March 18, 2021 -
Retrieved from Molson Coors Beverage Company on March 17, 2021
Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play
Following the footsteps of Blue Moon, the Molson Coors label is encouraging people to dump regretful impulse purchases accrued over a homebound year.
By Peter Adams • March 17, 2021 -
Courtesy of Porsche
Porsche takes excellent adventure with 'Bill & Ted' stars in short film
An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance.
By Robert Williams • March 17, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Courtesy of Anheuser-Busch
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability
With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.
By Peter Adams • March 15, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Courtesy of Meow Mix
Meow Mix releases collectible vinyl record with remixed jingles
The limited-edition record is available for pre-order on Amazon for $9.99, and includes a coupon for a free bag of Meow Mix Tasty Layers cat food.
By Robert Williams • March 15, 2021
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