Creative: Page 30
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Courtesy of CSAA Insurance Group
ColumnCampaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’
Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.
By Chris Kelly • Aug. 4, 2023 -
Courtesy of The Metropolitan Museum of Art
Verizon and The Met partner to bring historical items to Roblox
Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.
By Aaron Baar • Aug. 3, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Meta
Instagram celebrates Gen Z connections in short film-led campaign
The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.
By Chris Kelly • Aug. 3, 2023 -
Courtesy of Apple
Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign
Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.
By Jessica Deyo • Aug. 3, 2023 -
Permission granted by Lysol
Lysol takes aim at air fresheners with latest product innovation
A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message.
By Aaron Baar • July 31, 2023 -
Getty Images via Getty Images
Q&AIn Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges
In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.
By Peter Adams • July 31, 2023 -
Courtesy of Pinterest
Volvo showcases denim car interiors with Pinterest keyword takeover
The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.
By Sara Karlovitch • July 31, 2023 -
Courtesy of Gap
Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’
Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”
By Jessica Deyo • July 31, 2023 -
Permission granted by PepsiCo Beverages North America
Pepsi vies to unseat Coke as preferred cola pairing with rum
New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.
By Peter Adams • July 28, 2023 -
Courtesy of McDonald's
McDonald’s says Grimace birthday push shook up strong Q2 earnings
A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.
By Chris Kelly • July 27, 2023 -
Matt Winkelmeyer/WireImage via Getty Images
‘Barbie’ AI selfie generator goes viral with 13M users
Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.
By Aaron Baar • July 27, 2023 -
Permission granted by FX
How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.
By Chris Kelly • July 26, 2023 -
Courtesy of Gatorade
Gatorade teams with Meta, The Weather Channel for summer PSA
The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.
By Jessica Deyo • July 25, 2023 -
Courtesy of Frito-Lay North America; PepsiCo
Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign
The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment.
By Chris Kelly • July 24, 2023 -
Courtesy of Anheuser-Busch InBev
Natural Light, Sperry turn boat shoes into sea-ready beer holders
Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”
By Sara Karlovitch • July 21, 2023 -
Courtesy of Guerlain
ColumnCampaign Trail: Guerlain engages AI to take its iconic bottle back to the future
Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.
By Chris Kelly • July 21, 2023 -
Courtesy of Honeycomb Cereal
Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR
The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.
By Jessica Deyo • July 20, 2023 -
Courtesy of Kellogg Company
Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist
Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.
By Peter Adams • Updated July 20, 2023 -
Retrieved from Meow Mix on July 20, 2023
Meow Mix embraces ‘90s boy bands in latest spin on jingle
A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.
By Sara Karlovitch • July 20, 2023 -
Courtesy of The Coca-Cola Company
Coke helps festival-goers drop a track with generative AI music studio
The immersive experience generates a song, music video and album cover after attendees answer a series of questions.
By Jessica Deyo • July 18, 2023 -
Courtesy of Ikea
Ikea gives a peek into college life with TikTok anime series
The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.
By Sara Karlovitch • July 18, 2023 -
Courtesy of Altitude Media Group
A24 horror film ‘Talk To Me’ comes to life in Fortnite integration
Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.
By Sara Karlovitch • July 17, 2023 -
Courtesy of Amazon
Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.
By Jessica Deyo • July 17, 2023 -
Courtesy of Claire's
Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh
“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.
By Kaarin Moore • July 14, 2023 -
Courtesy of Roku
Roku parties with ‘Barbie,’ adds Shopify checkout
The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.
By Chris Kelly • July 14, 2023
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