Creative: Page 29

  • An image from Tractor Beverage Company's "Escape the Ordinary" campaign
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    Courtesy of Tractor Beverage Company
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    Column

    Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

    The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

    By • Sept. 1, 2023
  • A person shares a wide smile next to lipstick in a J.C. Penney promotional image.
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    Permission granted by J.C. Penney
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    How JCPenney is pivoting its brand as part of $1B company turnaround plan

    A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

    By • Sept. 1, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Coca-Cola Coke Studio QR codes
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    Courtesy of Coca-Cola
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    Coke transforms QR codes into art to drive OOH engagement

    The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

    By • Aug. 31, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • Jerry Rice, Emmitt Smith, Dan Marino and Randy Moss suit up in PepsiCo's Unretirement campaign
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    Courtesy of PepsiCo Frito-Lay
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    PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

    Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

    By • Aug. 30, 2023
  • Someone holds a can of water against a blurred background.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev showcases community-focused efforts for latest ad

    Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month.

    By • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • A CGI buffalo sits at a bar as part of a Buffalo Wild Wings campaign.
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

    A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

    By • Aug. 28, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
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    Courtesy of the NFL
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    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

    By • Aug. 25, 2023
  • A neon sign over Pepsi's diner concept
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    Permission granted by PepsiCo Beverages North America
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    Pepsi celebrates 125 years: Inside the marketer’s media blitz

    A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

    By • Aug. 24, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
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    Permission granted by Guinness
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    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • Adidas WWC Campaign - Alessia Russo
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    Courtesy of Adidas
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    Column

    Campaign Trail: Adidas takes football off the pitch to elevate female stars

    Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

    By • Aug. 18, 2023
  • An animated ad from pet care platform Rover shows a human holding a ball over a dog.
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    Permission granted by Rover
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    Rover allays pet owner anxiety in storybook-style animated ads

    The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

    By • Aug. 17, 2023
  • Concept art of Walmart's Summer Rewind experience that is focused on Y2K nostalgia.
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    Retrieved from Walmart on August 15, 2023
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    Walmart taps into childhood desires with Y2K-themed summer experience

    A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

    By • Aug. 15, 2023
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

    “Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

    By • Aug. 15, 2023
  • Comedian Kevin Hart sits at a bar in a black jacket in a new ad for online sportsbook DraftKings.
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    Permission granted by DraftKings
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    DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

    CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

    By Aaron Baar • Aug. 14, 2023
  • Two people walk out of a coffee shop, each holding coffees, wearing Aerie clothing as part of the retailer's fall 2023 campaign.
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    Courtesy of Aerie
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    Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

    The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

    By • Aug. 11, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By • Aug. 9, 2023
  • McDonald's Presents... the As Featured In Meal
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    Courtesy of McDonald's USA
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    McDonald’s flaunts history of pop culture cameos in latest meal ploy

    Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

    By • Aug. 9, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

    The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

    By • Updated Sept. 5, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By • Aug. 8, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
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    Permission granted by Pereira O’Dell
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    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023