Creative: Page 29

  • Shake Shack and Super Mario Bros Movie collaboration logo
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    Courtesy of Shake Shack
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    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

    By • March 30, 2023
  • Two people clink glasses in front of a ferris wheel.
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    Courtesy of Campari Group
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    Aperol heads to Coachella with digital-driven gathering hub

    The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

    By • March 29, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By • March 28, 2023
  • A restaurant worker wearing black fills up a bottle of ketchup.
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    Courtesy of Kraft Heinz
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    Heinz rejects imposters for ‘Ketchup Fraud’ campaign

    The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

    By • March 28, 2023
  • An Uber Eats order is handed to an end customer.
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    Courtesy of Uber
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    Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

    The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform. 

    By Julie Littman • March 28, 2023
  • A bottle of Heinz vodka pasta sauce is ensconced in a clear glass bottle with some cheese.
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    Retrieved from Absolut on March 24, 2023
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    Heinz, Absolut cook up limited-edition vodka pasta sauce

    The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.

    By • March 24, 2023
  • Mike's Hard Comeback Hotlime x Mike Miller
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    Courtesy of Mike's Hard
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    Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

    Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.

    By • March 24, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
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    Courtesy of Molson Coors Beverage Company
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    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Shirts bearing the "I Love New York" logo are displayed at a store in Times Square on May 10, 2010 in New York City.
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    Spencer Platt/Getty Images via Getty Images
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    New York introduces ‘We Love NYC’ to mixed reactions

    The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

    By • March 22, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company
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    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By • March 22, 2023
  • Coca-Cola AI art
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    Courtesy of Coca-Cola
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    Coke asks consumers to generate art with new AI platform

    The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

    By • March 21, 2023
  • A group of diverse people sit at a table.
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    Courtesy of Anheuser-Busch InBev
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    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

    By • March 20, 2023
  • Rows of Tide detergent bottles on a store shelf
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    Mario Tama via Getty Images
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    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By • March 17, 2023
  • Several sheep mill around a bar
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    Courtesy of Bushmills Irish Whiskey
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    Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

    In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.

    By • March 17, 2023
  • Smartwater campaign
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    Courtesy of Smartwater
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    Column

    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

    By • March 17, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • An image from Heinz's Fortnite tomato farm island.
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    Courtesy of Heinz
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    Heinz highlights soil degradation with Fortnite island

    The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

    By • March 16, 2023
  • Twisted Tea VasectomUndies
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    Courtesy of Twisted Tea
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    Twisted Tea drops vasectomy underwear for March Madness

    The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

    By • March 16, 2023
  • A Coors-icle in blue and silver packaging rests against a can of Coors light against a blue backdrop.
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    Courtesy of Molson Coors
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    Coors Light helps calm anxious basketball fans with beer-flavored ice pops

    The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

    By • March 15, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
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    Courtesy of Amazon
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    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By • March 14, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023
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    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By • March 13, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
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    Courtesy of Aeropostale
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    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By • March 13, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
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    Retrieved from Coca-Cola on March 08, 2023
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    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By • March 9, 2023
  • A hand cracks open a can of Bud Light Seltzer against a background of colorful bubbles.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light Seltzer clears up misconception about its formula

    As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

    By • March 8, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks
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    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023