Creative: Page 21
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Courtesy of Hard Mtn Dew
Hard Mtn Dew will pay for your wedding — but only invite crashers
The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers.
By Chris Kelly • Oct. 3, 2023 -
Courtesy of State Farm
State Farm seizes on fan mania around Taylor Swift’s rumored relationship
Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.
By Peter Adams • Oct. 3, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Honda
Honda dreams of net zero emissions with first all-electric SUV campaign
The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.
By Chris Kelly • Oct. 2, 2023 -
Courtesy of Hi-Chew
ColumnCampaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind
Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."
By Chris Kelly • Sept. 29, 2023 -
Courtesy of Peet's Coffee
Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day
The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.
By Aaron Baar • Sept. 28, 2023 -
Permission granted by Lexus
Lexus aims to reach ‘new modern family’ with TX crossover rollout
The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.
By Peter Adams • Sept. 28, 2023 -
Permission granted by Marriott International Inc.
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.
By Peter Adams • Sept. 27, 2023 -
Courtesy of Molson Coors
Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.
By Sara Karlovitch • Sept. 27, 2023 -
Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Courtesy of Fruit of the Loom
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
By Peter Adams • Sept. 26, 2023 -
Retrieved from Hot Wheel on September 25, 2023
Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad
A communications platform crafted with BBH USA markets the toy brand as more than fun and as a catalyst to help kids build resiliency.
By Chris Kelly • Sept. 25, 2023 -
Courtesy of Pinterest
Pinterest focuses on possibility in new global ad push
New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London.
By Sara Karlovitch • Sept. 25, 2023 -
Courtesy of Adidas
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.
By Peter Adams • Sept. 21, 2023 -
Courtesy of Bacardi
Bacardí mixes up scares in new Halloween campaign
New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.
By Sara Karlovitch • Sept. 21, 2023 -
Courtesy of Green Giant
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.
By Peter Adams • Sept. 20, 2023 -
Retrieved from Captain Morgan on September 19, 2023
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
By Sara Karlovitch • Sept. 19, 2023 -
Courtesy of Frito-Lay
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.
By Chris Kelly • Sept. 19, 2023 -
Andreas Rentz via Getty Images
Ikea streamlines global brand marketing under IPG’s McCann
The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
By Peter Adams • Sept. 18, 2023 -
Courtesy of Peet's Coffee
Peet’s Coffee brews large integrated campaign with Mischief
By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.
By Sara Karlovitch • Sept. 18, 2023 -
Retrieved from YouTube on September 13, 2023
Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions
As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.
By Aaron Baar • Sept. 18, 2023 -
Daphne Howland/Marketing Dive
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
By Peter Adams • Sept. 15, 2023 -
Courtesy of Samsung
ColumnCampaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the Galaxy Tab S9 Series.
By Chris Kelly • Sept. 15, 2023 -
Courtesy of American Eagle
American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
By Jessica Deyo • Sept. 14, 2023 -
Courtesy of Coca Cola
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest.
By Sara Karlovitch • Sept. 14, 2023 -
Courtesy of Champion Athleticwear
Q&AHow Champion shifted its brand name from a noun to a verb with new campaign
The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”
By Chris Kelly • Sept. 13, 2023
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