Creative: Page 20

  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
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    Leon Neal / Staff via Getty Images
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    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Martha Stewart stands behind a counter with the Pure Leaf iced tea kit.
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    Courtesy of Pure Leaf
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    Martha Stewart argues against DIY in Pure Leaf campaign

    The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.

    By • Oct. 30, 2023
  • A person holds a bottle of Pom Wonderful surrounded by vampires in a movie theater
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    Courtesy of Pom Wonderful
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    Column

    Campaign Trail: Pom Wonderful transforms free radicals into monsters

    An effort from in-house shop Wonderful Agency timed to spooky season pits the brand’s signature juice against vampires, ghosts and aliens.

    By • Oct. 27, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
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    Permission granted by Snap
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    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By • Oct. 26, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A group of teens race each other on a track
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    Retrieved from Nike on October 24, 2023
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    Nike, Dove team to tackle high turnover rate of teen girls in sports

    A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.

    By • Oct. 24, 2023
  • A kid drinks a Capri Sun outside during the day
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    Courtesy of Kraft Heinz
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    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Q&A

    Mekanism’s CEO on future proofing the agency with performance marketing

    At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

    By • Oct. 23, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • Hyundai intros limited-edition Disney100 Ioniq5
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    Courtesy of Hyundai Motor America
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    Hyundai rides with Disney for branded Ioniq 5

    The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary.

    By Aaron Baar • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023
  • A side-by-side comparison of old General Mills Gushers with new packaging design against a yellow backdrop.
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    Retrieved from General Mills on October 18, 2023
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    How General Mills refreshed its fruit snack brands to fend off disruptors

    Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

    By • Oct. 19, 2023
  • People wait in line at Advertising Week 2021. Retrieved by Marketing Dive on Oct. 25, 2021
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    Permission granted by Advertising Week
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    Advertising Week begins: How marketers can make the most of the industry bonanza

    The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media.

    By • Oct. 16, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Mailchimp's Clustomer campaign
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    Courtesy of Intuit Mailchimp
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    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    Google helps advertisers extend social strategies across its platforms

    The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

    By Aaron Baar • Oct. 12, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • Mean Girls actor Jonathan Bennett appears in a Tinder ad
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    Courtesy of Match Group
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    Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

    In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

    By Aaron Baar • Oct. 5, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • Disney advertising graphic for Halloween and holiday season
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    Courtesy of Disney Advertising
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    How Disney is helping brands extend Halloween momentum into the holidays

    Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

    By • Oct. 4, 2023