Creative: Page 127
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Ad Age: Spotify sees 2nd big marketer depart in as many weeks
VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.
By Peter Adams • Sept. 18, 2018 -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
By Erica Sweeney • Sept. 18, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
KFC
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
By Erica Sweeney • Sept. 18, 2018 -
Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
By Robert Williams • Sept. 18, 2018 -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
By Erica Sweeney • Sept. 18, 2018 -
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.
By Peter Adams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Martin Garrix
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Oreo
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
nike
76% of voters age 18-34 support Nike's Kaepernick ad, study finds
A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value.
By Erica Sweeney • Sept. 14, 2018 -
Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant
Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.
By Erica Sweeney • Sept. 14, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018 -
Jet
Jet announces major rebrand to target city dwellers
The Walmart-owned marketplace is launching a new website, assortment and delivery options to attract city consumers — a shopping segment that's eluded its parent for decades.
By Daphne Howland • Sept. 13, 2018 -
Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo
A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.
By Erica Sweeney • Sept. 13, 2018 -
Good Housekeeping, Amazon team up for mobile-enabled mall pop-up
Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.
By Robert Williams • Sept. 13, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Facebook tunes up ads with enhanced tracking, more transparent placement
The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.
By Erica Sweeney • Sept. 11, 2018 -
Heineken tracks story behind new H41 beer with Nat Geo
A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.
By Erica Sweeney • Sept. 11, 2018 -
Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac
The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.
By Erica Sweeney • Sept. 11, 2018 -
Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience
The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year.
By Erica Sweeney • Sept. 10, 2018 -
Gillette Venus partners with female directors for Instagram TV content
The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.
By Erica Sweeney • Sept. 7, 2018
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