Creative: Page 127
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Oreo supports left-handed struggles with special packs that open from the opposite end
The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.
By Erica Sweeney • Aug. 14, 2018 -
Supreme takes over the New York Post, sending streetwear fans into a frenzy
The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.
By Erica Sweeney • Aug. 14, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Olay
Olay urges women to be bold in new Face Anything campaign
A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.
By Erica Sweeney • Aug. 13, 2018 -
Getty Images
Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
By Erica Sweeney • Aug. 13, 2018 -
How Goya, Pillsbury are driving an increase in social influence
Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.
By Erica Sweeney • Aug. 10, 2018 -
Adidas sales surge on strength of World Cup sponsorship
Soccer merchandise proved particularly popular in Q2, though rival Nike had its swoosh on the winning French national team's jersey.
By Peter Adams , Erica Sweeney • Aug. 10, 2018 -
Impossible Foods launches first mission campaign with astronaut short film
Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.
By Chris Kelly • Aug. 9, 2018 -
Stella Artois urges drinkers to savor every sip in new mindfulness audio guide
StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.
By Erica Sweeney • Aug. 9, 2018 -
Airbnb calls off Great Wall sleepover contest following pushback from China
The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark.
By Erica Sweeney • Aug. 9, 2018 -
Getty Images
Study: 62% of US consumers say advertisers are becoming better communicators
Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.
By Erica Sweeney • Aug. 8, 2018 -
Rice Krispies Treats introduces Braille 'love notes,' recordable boxes
Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.
By Erica Sweeney • Aug. 8, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Cola War Mania
Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants.
By John Hazard and Lisa Burdige • Aug. 7, 2018 -
Cars.com plays matchmaker with new AI-powered vehicle search platform
The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.
By Erica Sweeney • Aug. 7, 2018 -
KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody
The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.
By Erica Sweeney • Aug. 7, 2018 -
Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship
An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment.
By Erica Sweeney • Aug. 6, 2018 -
Opinion
Stopping influencer fraud: Who, what and where to look for signs of trouble
More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.
By Krishna Subramanian • Aug. 6, 2018 -
Athleta bucks 'girls in sports' stereotypes with back-to-school push
The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.
By Natalie Black (Koltun) • Aug. 6, 2018 -
IHOP's burger sales jumped 4x following controversial name-change stunt
Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.
By Erica Sweeney • Aug. 6, 2018 -
Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video
"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys.
By Erica Sweeney • Aug. 3, 2018 -
Ikea refreshes marketing with experiential, digital push and fewer print catalogs
Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary.
By Erica Sweeney • Aug. 3, 2018 -
Column
Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Aug. 3, 2018 -
Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week
The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways.
By Erica Sweeney • Aug. 2, 2018 -
The North Face debuts mile-high pop-up showroom in Italian Alps
The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.
By Erica Sweeney • Aug. 2, 2018 -
Q&A
Hearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
By Natalie Black (Koltun) • Aug. 2, 2018 -
Can Papa John's rehabilitate its brand with Endeavor as AOR?
CMO Bozoma Saint John, who joined Endeavor earlier this summer after a stint with Uber, helped lead the final pitch for the pizza maker's account and said the agency aims to provide "cultural help."
By Peter Adams , Erica Sweeney • Aug. 2, 2018
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