The North Face debuts mile-high pop-up showroom in Italian Alps

The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.

By Erica Sweeney • Aug. 2, 2018

Hearst's head of influencers on finding the right fit and why women dominate the industry

Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.

By Natalie Black (Koltun) • Aug. 2, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Can Papa John's rehabilitate its brand with Endeavor as AOR?

CMO Bozoma Saint John, who joined Endeavor earlier this summer after a stint with Uber, helped lead the final pitch for the pizza maker's account and said the agency aims to provide "cultural help."  

By Peter Adams , Erica Sweeney • Aug. 2, 2018

P&G increased working media spend by 4% in recent quarter

While the company has been reducing its media supply chain costs, including through agency cutbacks, it continues to support its brands. 

By Erica Sweeney • Aug. 1, 2018

Nestlé names new CMO for North American water portfolio

Yumi Clevenger-Lee​'s background in product innovation and launches could help the marketer stay competitive in a quickly moving category.

By Erica Sweeney • Aug. 1, 2018

NBA taps MGM Resorts as first official gambling partner

The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.

By Erica Sweeney • Aug. 1, 2018

Teens share their dreams in Best Buys' new campaign supporting tech centers initiative

The effort includes videos of teenagers who have attended the retailer's year-round program that teaches tech skills to youth in underserved areas.

By Erica Sweeney • Aug. 1, 2018

Under Armour feels more marketing churn as VP of global brand management departs

Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, which featured Dwayne "The Rock" Johnson.

By Erica Sweeney • July 31, 2018

McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary

More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence. 

By Erica Sweeney • July 31, 2018

How Big Food drives impulse buys online

Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.

By Emma Liem Beckett • July 30, 2018

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.

By Erica Sweeney • July 30, 2018

What media agency woes say about marketers' shifting priorities

Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time.

By Peter Adams • July 30, 2018

How the music industry can set the tempo for brand experiences

Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.

By Stefan Tauber • July 30, 2018

American Eagle shows off the dance moves of real customers in fall campaign

As part of the effort, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists. 

By Erica Sweeney • July 27, 2018

Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax

Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality.

By Erica Sweeney • July 27, 2018

Restructuring and layoffs hit Publicis following P&G's production cuts, Adweek reports

Several executives, including Publicis New York's head of production and an executive producer, were reportedly laid off as part of the move.

By Erica Sweeney • July 26, 2018

Why trolling IHOP isn't the same as snacking on Papa John's woes

Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool.

By Chris Kelly • July 26, 2018

85% of creatives believe AI will have the largest impact among emerging tech

However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.

By Erica Sweeney • July 26, 2018

Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs

The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

By Erica Sweeney • July 25, 2018

Has Casper put traditional mattress sellers to sleep?

The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?

By Cara Salpini • July 24, 2018

Samsung, NASA partner on immersive moon mission experience

Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center. 

By Erica Sweeney • July 23, 2018

Macallan lets groups explore its Scotland estate through 4D, VR

The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets. 

By Sean Gibbons • July 23, 2018

Strong women carry Reebok's latest 'BeMoreHuman' campaign

In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.

By Daphne Howland • July 19, 2018

Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover

A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.

By Erica Sweeney • July 19, 2018

KFC channels kittens, robot Colonel in 4-hour Facebook live stream

From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.

By Natalie Black (Koltun) • July 18, 2018