Creative: Page 126
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Schick Hydro promotes healthy masculinity with 'The Man I Am'
The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.
By Erica Sweeney • Oct. 1, 2018 -
Hilton taps Anna Kendrick to encourage travelers to book direct
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
By Erica Sweeney • Oct. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Getty Images
Report: Accenture Interactive's revenue jumps 20%
Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.
By Erica Sweeney • Oct. 1, 2018 -
Dunkin', Dove Dry Shampoo offer life hack for hectic consumers
The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.
By Erica Sweeney • Sept. 28, 2018 -
Burger King parodies AI in campaign created by 'agency of robots'
With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths.
By Chantal Tode , Erica Sweeney • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Canadian Mist taps party trick shot specialists for new video series
Each video focuses on the planning and completing of a unique trick shot, such as tossing a playing card so that it slices through garnishes.
By Erica Sweeney • Sept. 28, 2018 -
John Hazard and Lisa Burdige
Nike dishes on Kaepernick campaign risks, results
CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen.
By Chantal Tode • Sept. 27, 2018 -
Macy's ramps up automated digital creative in expanded partnership with Madras
A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.
By Erica Sweeney • Sept. 27, 2018 -
P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality
In partnership with Global Citizen and the ANA's #SeeHer initiative, the event includes speakers Reese Witherspoon, Katie Couric and P&G's own Marc Pritchard.
By Erica Sweeney • Sept. 27, 2018 -
Subway boosts foot traffic 31% by targeting ads based on weather patterns
The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.
By Robert Williams • Sept. 26, 2018 -
Dunkin' drops 'Donuts' from its name in new branding
The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.
By Erica Sweeney • Sept. 26, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Permanent Promotions
Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.
By John Hazard and Lisa Burdige • Sept. 25, 2018 -
Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products
Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.
By Erica Sweeney • Sept. 25, 2018 -
Carvana
Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery
The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar.
By Erica Sweeney • Sept. 24, 2018 -
Subway's new campaign grilling McDonald's backfires with consumers
An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.
By Erica Sweeney • Sept. 24, 2018 -
Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
By Erica Sweeney • Sept. 21, 2018 -
Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018 -
Papa John's might win back consumer sentiment, but can it save its business?
Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.
By Peter Adams • Sept. 20, 2018 -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
By Erica Sweeney • Sept. 20, 2018 -
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?
By Peter Adams • Sept. 19, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor
Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.
By Erica Sweeney • Sept. 19, 2018
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