Creative: Page 125
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Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign
"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.
By Erica Sweeney • Oct. 10, 2018 -
Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers
The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.
By Erica Sweeney • Oct. 9, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Ford brings on more than 100 in-house marketers, BBDO in agency revamp
Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.
By Erica Sweeney • Oct. 9, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Vacation, All I Ever Wanted
Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers.
By John Hazard and Lisa Burdige • Oct. 9, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 8, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 8, 2018 -
Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds
Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch.
By Erica Sweeney • Oct. 8, 2018 -
Smirnoff's Spotify API earned 630M impressions
At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.
By Chris Kelly • Oct. 5, 2018 -
Wendy's CMO on striking the right amount of social media sass
The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Black (Koltun) • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day
Other e-commerce offerings from the Nissin-owned college favorites include a Top Ramen pillow, a Cup Noodles baby onesie and a dog Halloween costume.
By Erica Sweeney • Oct. 5, 2018 -
53% of consumers believe brands can do more to solve social problems than governments
Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue.
By Erica Sweeney • Oct. 5, 2018 -
Getty Images
Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds
The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights.
By Erica Sweeney • Oct. 4, 2018 -
Natalie Koltun / Marketing Dive
Dunkin' brews pop-up tiny home that runs on coffee
By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.
By Natalie Black (Koltun) • Oct. 4, 2018 -
Nike
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
By Chris Kelly • Oct. 4, 2018 -
White Castle, Impossible Foods
White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider
The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions.
By Erica Sweeney • Oct. 4, 2018 -
Getty Images
Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow
Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations.
By Peter Adams • Oct. 4, 2018 -
Reebok
Reebok debuts '90s-themed campaign with capsule collection, content series
The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.
By Erica Sweeney • Oct. 3, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.
By Chris Kelly • Oct. 3, 2018 -
How Starbucks and Cole Haan grow brand loyalty through product innovation
Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.
By Peter Adams • Oct. 3, 2018 -
Walmart scales product content with new partner program
Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media.
By Erica Sweeney • Oct. 2, 2018 -
Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light
VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.
By Peter Adams • Oct. 2, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Advertisers or Activists?
As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns.
By John Hazard and Lisa Burdige • Oct. 2, 2018 -
'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche
Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.
By Erica Sweeney • Oct. 2, 2018 -
IBM's interactive AI ads reach more sites, brands
Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters.
By Erica Sweeney • Oct. 2, 2018
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