Creative: Page 117
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Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign
Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.
By Erica Sweeney • Feb. 8, 2019 -
KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 8, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Hennessy celebrates Black History Month with 'We Are' video series
The four-part series showcases notable figures in art, fashion, music and technology.
By Erica Sweeney • Feb. 7, 2019 -
Oreo
Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign
For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.
By Erica Sweeney • Feb. 7, 2019 -
Dove Hair
Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence
The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.
By Erica Sweeney • Feb. 7, 2019 -
Jeep racks up 106M online views without running Super Bowl ad
The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.
By Erica Sweeney • Feb. 6, 2019 -
PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds
In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.
By Erica Sweeney • Feb. 6, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Gutterballs
Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low.
By John Hazard and Lisa Burdige • Feb. 5, 2019 -
Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 5, 2019 -
Olay beats other brands at Super Bowl digital marketing, Merkle report says
The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place.
By Erica Sweeney • Feb. 5, 2019 -
Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event
Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.
By Erica Sweeney • Feb. 5, 2019 -
Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate
In response, MillerCoors purchased a full-page advertisement in The New York Times to slam Bud Light and highlight that its beer is made with corn syrup.
By Cathy Siegner • Feb. 5, 2019 -
Deep Dive
By the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
By Marketing Dive Team • Feb. 4, 2019 -
Deep Dive
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019 -
Burger King
Super Bowl QSR ads don't always lead to meaningful traffic gains
While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.
By Julie Littman • Feb. 4, 2019 -
Hulu taps viral Instagram egg for mental health PSA after Super Bowl
Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.
By Erica Sweeney • Feb. 4, 2019 -
Intersport
Nike, Intersport team up for podcast series targeting aspiring runners
Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.
By Erica Sweeney • Feb. 4, 2019 -
Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors
The audio series starring Will Ferrell's character from the "Anchorman" franchise is a collaboration between iHeartRadio and Funny or Die.
By Erica Sweeney • Feb. 4, 2019 -
Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative
The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 4, 2019 -
BJ's partners with DoorDash for 'Super Sick Monday'
The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.
By Erica Sweeney • Feb. 1, 2019 -
Ingo Stockholm
Burger King trolls McDonald's for losing Big Mac trademark in the EU
In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.
By Erica Sweeney • Feb. 1, 2019 -
Twitter Pepsi
Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta
Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.
By Erica Sweeney • Feb. 1, 2019 -
TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film
The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.
By Erica Sweeney • Jan. 31, 2019 -
Amazon pokes fun at failed voice tech in Super Bowl spot
Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019
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