Creative: Page 116
-
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Coke spices up UK holiday campaign with cinnamon-scented tube station
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.
By Erica Sweeney • Nov. 7, 2018 -
Adobe Stock
Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
By Peter Adams • Nov. 7, 2018 -
Audi illuminates interactive print ad to entice AmEx Platinum members
The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model.
By Erica Sweeney • Nov. 7, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
Forrester: CMOs will use societal controversy to spark consumer energy in 2019
Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm.
By Erica Sweeney • Nov. 6, 2018 -
Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations
The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.
By Erica Sweeney • Nov. 6, 2018 -
Pixabay
Auto brands lead in adoption of interactive, mobile video ads, study finds
As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.
By Erica Sweeney • Nov. 5, 2018 -
Accenture Interactive acquires digital-first creative agency Kolle Rebbe
The Hamburg-based shop has earned recognition in Germany in recent years for buzzy campaigns for major brands like Google, Audi and Netflix.
By Peter Adams • Nov. 5, 2018 -
Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign
The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.
By Erica Sweeney • Nov. 5, 2018 -
Covergirl, Cheerios take Carousel ads on Pinterest out for a spin
Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad.
By Erica Sweeney • Nov. 5, 2018 -
Deep Dive
NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
By Peter Adams • Nov. 5, 2018 -
Target unwraps new direction for holiday ads and expands in-store mobile
The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.
By Erica Sweeney • Nov. 2, 2018 -
Moet
Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape
The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive.
By Erica Sweeney • Nov. 2, 2018 -
Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback
Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options.
By Erica Sweeney • Nov. 2, 2018 -
Kia partners with all-female mariachi band to celebrate Latina entrepreneurs
A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners.
By Erica Sweeney • Nov. 2, 2018 -
Allbirds
Allbirds invites fans to 'meet' their shoes with interactive experience
The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.
By Erica Sweeney • Nov. 1, 2018 -
Butterball
Butterball updates Turkey Talk-Line with Amazon Alexa
The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.
By Erica Sweeney • Nov. 1, 2018 -
How Bonobos grows brand purpose following its controversial sale to Walmart
Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship.
By Peter Adams • Nov. 1, 2018 -
Puma retools media strategy with account shift to Havas
The sportswear brand wants to pivot focus from quantity of ads to more quality relationships with media owners.
By Erica Sweeney • Nov. 1, 2018 -
Hilton's new campaign with Anna Kendrick proves a hit with millennials
A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout.
By Erica Sweeney • Nov. 1, 2018 -
NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk
The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.
By Erica Sweeney • Oct. 31, 2018 -
Pizza Hut
Pizza Hut unveils robotic delivery truck that bakes pizzas en route
The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help the company compete in the delivery tech arms race.
By Kristine Sherred • Oct. 31, 2018 -
Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience
Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.
By Erica Sweeney • Oct. 31, 2018 -
Why the fierce battle between direct and traditional brands isn't so clear-cut
At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.
By Peter Adams • Oct. 31, 2018
Previous
