Creative: Page 118
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Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Column
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.
By Peter Adams , Natalie Koltun , Chris Kelly • Oct. 19, 2018 -
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018 -
Capri Sun unveils 'The Together Table' to drive awareness of bullying
The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.
By Erica Sweeney • Oct. 17, 2018 -
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Dunkin' Goes Nuts
After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.
By John Hazard and Lisa Burdige • Oct. 16, 2018 -
Welch's targets Gen X men with gritty 'Tough as Grapes' campaign
The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.
By Erica Sweeney • Oct. 16, 2018 -
L'Oréal Paris tackles going gray with new web series starring Helen Mirren
"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.
By Erica Sweeney • Oct. 16, 2018 -
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.
By Peter Adams • Oct. 15, 2018 -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
By Erica Sweeney • Oct. 15, 2018 -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
By Erica Sweeney • Oct. 15, 2018 -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
By Erica Sweeney • Oct. 15, 2018 -
Walmart will develop interactive shows in new joint venture
The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories.
By Erica Sweeney • Oct. 12, 2018 -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
By Erica Sweeney • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Koltun • Oct. 12, 2018 -
WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow
The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.
By Erica Sweeney • Updated Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Facebook's Marketing Partner program integrates smaller agencies, consultants
The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.
By Erica Sweeney • Oct. 11, 2018 -
Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
By Erica Sweeney • Oct. 11, 2018 -
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Koltun , Chris Kelly • Oct. 10, 2018 -
Advertising Week
Deep DiveWhat true brand bravery looks like, according to marketers who took the leap
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
By Peter Adams • Oct. 10, 2018 -
Smirnoff promotes non-GMO push with celebrity lineup
The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze.
By Erica Sweeney • Oct. 10, 2018 -
Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign
"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.
By Erica Sweeney • Oct. 10, 2018 -
Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers
The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.
By Erica Sweeney • Oct. 9, 2018 -
Ford brings on more than 100 in-house marketers, BBDO in agency revamp
Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.
By Erica Sweeney • Oct. 9, 2018
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