Creative: Page 118
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Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt
The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.
By Erica Sweeney • Jan. 30, 2019 -
Pizza Hut promises free pizza for a year to first baby born during Super Bowl
The chain is also delivering free pizza to hospitals in Boston and Los Angeles to "ease the FOMO" of soon-to-be parents, who might miss the game.
By Erica Sweeney • Jan. 30, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Mr. Peanut goes for joyride to save A-Rod from eating kale chips
Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.
By Erica Sweeney • Jan. 30, 2019 -
How food and drink companies can win over African-American millennials
According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.
By Cathy Siegner • Jan. 30, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige • Jan. 29, 2019 -
Devour
Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.
By Peter Adams • Jan. 29, 2019 -
Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut
Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."
By Erica Sweeney • Jan. 29, 2019 -
New Balance taps all-female creative team for new empowerment campaign
Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.
By Erica Sweeney • Jan. 29, 2019 -
Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot
In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.
By Erica Sweeney • Jan. 29, 2019 -
Dunkin' plans Vegas wedding chapel takeover for Valentine's Day
The first 100 couples will get an exclusive edible bouquet, and the pop-up will feature themed decorations and an officiant with "Dunkin' pink hair" to preside over weddings and vow renewals.
By Erica Sweeney • Jan. 29, 2019 -
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.
By Peter Adams • Jan. 28, 2019 -
Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Tostitos dips into unofficial world record with 53-hour Super Bowl livestream
Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.
By Erica Sweeney • Jan. 28, 2019 -
puma
Puma steps up social justice mission with Meek Mill
The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.
By Corinne Ruff • Jan. 25, 2019 -
Taco Bell cooks up faux movie trailer for Nacho Fries' comeback
The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.
By Erica Sweeney • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
White Castle offers to cater first 'Slider Summit' in DC amid government shutdown
Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.
By Erica Sweeney • Jan. 25, 2019 -
Burger King
Burger King teases Super Bowl spot with DoorDash mystery box
The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.
By Robert Williams • Jan. 24, 2019 -
KFC
KFC's limited-edition Colonel Sanders Funko Pop figure sold out in 11 minutes
One of the two figures, featuring the brand's mascot holding a bucket of fried chicken, was available for pre-order on Amazon and at select retailers.
By Erica Sweeney • Jan. 24, 2019 -
HBO
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization
Acreage Holdings positioned the ad as a political call to action rather than being purely self-promotional, but it still was passed on by the network.
By Peter Adams • Jan. 23, 2019 -
Devour
Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019
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