Creative: Page 112
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P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
KFC
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
Patagonia sues AB InBev over new brew bearing 'Patagonia' name
The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers.
By Peter Adams • April 10, 2019 -
Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
By Dianna Christe • April 10, 2019 -
Brands shift control over digital experience to dedicated teams, study says
Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past.
By Dianna Christe • April 10, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019 -
Trolli taps weird web humor specialists for largest campaign to date
The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."
By Peter Adams • April 9, 2019 -
Accenture buys Spanish shop Shackleton, extending creative buildup
The agency adds 160 professionals to Accenture Interactive's global network and closely follows the consultancy's buzzy deal for Droga5.
By Peter Adams • April 8, 2019 -
Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad
Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.
By Dianna Christe • April 8, 2019 -
Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight
New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.
By Dianna Christe and Chantal Tode • April 8, 2019 -
Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds
Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.
By Dianna Christe • April 8, 2019 -
Adidas inks Beyoncé partnership, Ivy Park relaunch
The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.
By Cara Salpini • April 5, 2019 -
Unilever's Axe partners with esports company Eleague
The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.
By Erica Sweeney • April 5, 2019 -
John Hazard
ColumnComic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019 -
Verizon unveils programmatic DOOH offering as channel's growth climbs
Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.
By Erica Sweeney • April 5, 2019 -
Reebok
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.
By Cara Salpini • April 4, 2019 -
Franzia wine toasts millennials with 'Franz for Life' campaign
The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.
By Erica Sweeney • April 4, 2019 -
Pereira O'Dell
Adobe parodies influencers with star-studded short film directed by Zach Braff
Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.
By Erica Sweeney • April 4, 2019 -
Accenture to buy Droga5 in significant bet on creative agency know-how
The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated.
By Peter Adams • April 3, 2019 -
Oreo
Oreo, Mtn Dew reimagine 'Game of Thrones' opening
Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song.
By Erica Sweeney • April 3, 2019 -
Juicy Fruit asks consumers to chew over jingle makeover
Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B.
By Erica Sweeney • April 3, 2019 -
Reebok
ColumnCampaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot
The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?
By Natalie Black (Koltun) • April 3, 2019 -
Nut-rition
Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video
"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.
By Erica Sweeney • April 3, 2019 -
Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover
Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.
By Erica Sweeney • April 2, 2019
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