Google reimagines 'Home Alone' in new ad showcasing Google Assistant

Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits.

By Erica Sweeney • Dec. 20, 2018

Behr dips into relaxing ASMR videos of painting process

Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.

By Erica Sweeney • Dec. 20, 2018

Planters boosts ad awareness, purchase consideration ahead of the holidays, analysis finds

Nearly 40% of consumers said they would consider purchasing the Kraft Heinz brand as of Dec. 15.

By Erica Sweeney • Dec. 19, 2018

Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers

To inject some humor to the holiday travel chaos, meals come in a chicken-shaped box at the Philadelphia International Airport.

By Erica Sweeney • Dec. 19, 2018

Chipotle kicks off college bowl season with 2 fresh campaigns

The company will offer free delivery through Jan. 7 and will have its first float in the Tournament of Roses Parade.

By Alicia Kelso • Dec. 19, 2018

Newell Brands moves global communications business to WPP

The ad holding firm has focused on simplifying how marketers work across the organization, making the Newell win an important endorsement of these efforts.

By Erica Sweeney • Dec. 19, 2018

Comic Dive: Have It Our Way

Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.

By John Hazard and Lisa Burdige • Dec. 19, 2018

Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.

By Chris Kelly • Dec. 18, 2018

Wonderful Halos mandarins partners with 8-year-old YouTube star

Parents can enter their kids to win a play date with the star of ToysReview and receive Wonderful Halos delivered while they're in season.

By Erica Sweeney • Dec. 18, 2018

Kool-Aid Man, rapper Lil Jon debut holiday music video

"All I Really Want for Christmas" is the Kraft Heinz beverage brand's latest move to wow younger consumers.

By Erica Sweeney • Dec. 18, 2018

KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

By Robert Williams • Dec. 17, 2018

Wendy's shares a syrupy holiday tale on Twitter

Illustrated "'Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.

By Robert Williams • Dec. 17, 2018

Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video

The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences.

By Erica Sweeney • Dec. 17, 2018

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

By Erica Sweeney • Dec. 17, 2018

Chevy's global CMO retires amid broader cuts at parent GM

No replacement has been named for Tim Mahoney, who took on the role in 2013 and led initiatives like the brand's "Find New Roads" marketing platform.

By Peter Adams • Dec. 14, 2018

Esurance unrolls 'Surprisingly Painless Gifting' with Dennis Quaid wrapping paper

A limited-edition line of gift wrap, cards, boxes and tags featuring snarky messages and the actor's mug aims to ease stress around the holidays.

By Erica Sweeney • Dec. 14, 2018

Philadelphia's holiday smart bowl snitches on double dippers

The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.

By Robert Williams • Dec. 13, 2018

KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend

Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.

By Erica Sweeney • Dec. 13, 2018

Vitaminwater urges consumers to quit their smartphones in new sweepstakes

Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.

By Erica Sweeney • Dec. 13, 2018

Jaguar, HGTV star unveil a mobile holiday window in NYC

The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.

By Erica Sweeney • Dec. 12, 2018

P&G buys Walker & Company, a disruptor marketer catering to consumers of color

The startup, which owns grooming brands Bevel and Form, looks to tap into the CPG giant's resources, talent and global scale, while P&G can expand its multicultural offerings.

By Peter Adams • Dec. 12, 2018

60% of marketers plan to expand creative teams in H1 2019, hiring survey finds

Recruiting will center on web and mobile development and web production, which the research shows are the hardest roles to fill. 

By Erica Sweeney • Dec. 12, 2018

WPP plots return to growth through 'simpler offer,' refreshes brand identity

Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.

By Peter Adams • Dec. 11, 2018

Papa John's debuts 'crusto-currency' reward program

The embattled pizza chain riffs on the cryptocurrency craze with its improved Papa Rewards program.

By Erica Sweeney • Dec. 11, 2018

Calvin Klein adopts digital-first approach, leaving print ads behind

The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.

By Erica Sweeney • Dec. 11, 2018