KFC brings back iconic '90s hairstyle to promote Famous Bowls meal

Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.

By Erica Sweeney • Jan. 8, 2019

L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes

Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.

By Erica Sweeney • Jan. 7, 2019

Google's 'Home Alone Again' is most popular holiday ad, analysis finds

Duracell's holiday campaign, which showed what could happen if Santa didn't trust the battery brand, was a close second with 70.3 million views.

By Erica Sweeney • Jan. 7, 2019

P&G combats 'mass disruption' with slew of digital-first products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.

By Peter Adams • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Koltun , Chris Kelly • Jan. 7, 2019

Bumble matches with Serena Williams on Super Bowl push for women's empowerment

"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.

By Erica Sweeney • Jan. 4, 2019

Dunkin' makes name change official with new packaging, social vignettes

Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more. 

By Erica Sweeney • Jan. 4, 2019

Cadbury challenges fans to find Creme Eggs hidden in other brands' ads

Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.

By Erica Sweeney • Jan. 4, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Dodge, Lego build online tie-up and limited-edition play sets

Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."

By Erica Sweeney • Jan. 3, 2019

I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos

"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.

By Erica Sweeney • Jan. 3, 2019

Spiked still water brand splashes into 'Anything but Flat' campaign

Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.

By Erica Sweeney • Jan. 3, 2019

Gatorade explores the science behind its products in Serena Williams-led spot

"You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products.

By Erica Sweeney • Jan. 2, 2019

Media spend vs. promotions: why 1 delivers a 35% performance lift

Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.

By Shane Schick • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

ESPN lets 4 college football superfans camp out on a billboard ahead of championship

Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.

By Erica Sweeney • Jan. 2, 2019

Our 10 best stories of 2018

Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

By Marketing Dive team • Dec. 21, 2018

Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Grey Goose serves holiday travelers with Ferris wheel, pop-up bar at JFK Airport

Travelers can pull a lever to open the door of a mini chalet on the wheel, unlocking a recipe they can photograph and use to make cocktails at home.

By Erica Sweeney • Dec. 21, 2018

Who What Wear launches digital OOH campaign targeting mall shoppers

The digital fashion publication is offering short-form video trend reports, style guides, fashion news and how-to content across 4,500 screens in U.S. malls.

By Erica Sweeney • Dec. 21, 2018

Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear.

By Peter Adams , Natalie Koltun , Chris Kelly • Dec. 21, 2018

The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms

The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.

By Erica Sweeney • Dec. 21, 2018

Nissan drives interactivity at college football tailgates with biometric-powered pop-ups

Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience.

By Erica Sweeney • Dec. 20, 2018

Freshpet, Huggies top list of ads that make an emotional connection

The Ace Metrix analysis used natural language processing and machine learning to measure the impact of ads based on a number of emotions.

By Erica Sweeney • Dec. 20, 2018