Creative: Page 113
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John Hazard and Lisa Burdige
ColumnComic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
By John Hazard and Lisa Burdige • Dec. 11, 2018 -
Report: Citibank expands content marketing strategy with related offers
For the first time, the company is running digital display ads for related offers alongside sponsored content as part of its partnerships with publishers.
By Erica Sweeney • Dec. 11, 2018 -
Dove Men+Care urges dads to spend time with their kids at #HolidayShear events
The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.
By Erica Sweeney • Dec. 10, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Koltun , Robert Williams • Dec. 10, 2018 -
Opinion
Move over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
By Tony Toubia • Dec. 10, 2018 -
Spotify, 'The Ellen DeGeneres Show'
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
By Erica Sweeney • Dec. 10, 2018 -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
By Erica Sweeney • Dec. 10, 2018 -
Column
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
By Peter Adams , Natalie Koltun , Chris Kelly • Dec. 7, 2018 -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
By Erica Sweeney • Dec. 7, 2018 -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
By Erica Sweeney • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Unilever CMO Keith Weed to retire next year
Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way.
By Peter Adams • Dec. 6, 2018 -
63% of consumers prefer to purchase from purpose-driven brands, study finds
The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.
By Peter Adams , Erica Sweeney • Dec. 6, 2018 -
Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports
The struggling agency network owns more than 50 shops globally, including 72andSunny and Crispin Porter + Bogusky.
By Peter Adams • Dec. 5, 2018 -
Sony
Sony lets fans create personalized music using biometrics at new pop-up
Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.
By Erica Sweeney • Dec. 5, 2018 -
Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture
The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.
By Erica Sweeney • Dec. 5, 2018 -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.
By Robert Williams • Dec. 5, 2018 -
Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'
The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings.
By Erica Sweeney • Dec. 5, 2018 -
Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.
By Peter Adams • Dec. 4, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
By John Hazard and Lisa Burdige • Dec. 4, 2018 -
Smirnoff, Stella Artois upgrade travelers stuck in the middle seat
The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness.
By Erica Sweeney • Dec. 4, 2018 -
Bacardi
Bacardi promotes premium line in new short film directed by Michael B. Jordan
The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.
By Erica Sweeney • Dec. 4, 2018 -
Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret
The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.
By Erica Sweeney • Dec. 3, 2018 -
IAB
Dive Awards
Executive of the Year: Keith Weed, Unilever
No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.
By Peter Adams • Dec. 3, 2018 -
Dive Awards
Technology of the Year: Adidas' 'Here to Create Legend'
In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.
By Peter Adams • Dec. 3, 2018
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