Creative: Page 113
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Spotify
Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon
Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors.
By Erica Sweeney • April 2, 2019 -
Amazon
Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book
Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover.
By Erica Sweeney • April 2, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Major League Baseball quietly resumes Papa John's partnership
Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales.
By Alicia Kelso • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.
By Peter Adams • March 29, 2019 -
NBCUniversal tees up content-and-commerce site with Golf Channel
Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.
By Erica Sweeney • March 29, 2019 -
Dunkin' and Peeps hit the road for spring-themed campaign
Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.
By Erica Sweeney • March 29, 2019 -
Mtn Dew
Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled
The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.
By Erica Sweeney • March 29, 2019 -
Red Bull
Red Bull partners with pro gamer Ninja on experiential contest
The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.
By Erica Sweeney • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
Dove debuts #ShowUs image library to diversify depictions of women in media
Created with Getty Images and Girlgaze, the collection includes more than 5,000 pictures captured by women, non-binary and female-identifying photographers.
By Peter Adams • March 27, 2019 -
Expedia, Puglia Tourism Board
Expedia cooks up culinary-centric content hub with Puglia, Italy
Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers.
By Erica Sweeney • March 27, 2019 -
Budweiser
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
Petco launches largest marketing push behind pet food without artificial ingredients
A 60-second video shows cats and dogs overrunning a store to rid it of "fakey-flavs" food.
By Erica Sweeney • March 26, 2019 -
Kona Brewing teams with Bleacher Report for March Madness push
The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.
By Erica Sweeney • March 25, 2019 -
Burger King crowdsources April Fools' prank ideas from students
In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life.
By Erica Sweeney • March 25, 2019 -
Q&A
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.
By Peter Adams • March 25, 2019 -
John Hazard
ColumnComic Dive: Beer Wars
A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?
By John Hazard • March 22, 2019 -
Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.
By Peter Adams , Erica Sweeney • March 22, 2019 -
P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat
Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.
By Erica Sweeney • March 21, 2019 -
BodyArmor
BodyArmor pits fans against sports stars with March Madness 'bracket challenge'
The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
ANA's new consortium works to rebuild trust between brands and agencies
Transparency concerns and in-housing are two factors contributing to a loss of trust over the past couple of years, ANA research found.
By Erica Sweeney • March 21, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019
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