Creative: Page 110
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Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
By Natalie Koltun , Robert Williams • Jan. 16, 2019 -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Symbol-only Brands? Priceless
Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?
By John Hazard and Lisa Burdige • Jan. 15, 2019 -
P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man.
By Peter Adams • Jan. 14, 2019 -
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
By Erica Sweeney • Jan. 14, 2019 -
Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground
The full-motion format allows an ad to flow across the length of the OOH screen.
By Erica Sweeney • Jan. 14, 2019 -
Skittles will stage a Broadway musical on Super Bowl Sunday
"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.
By Erica Sweeney • Jan. 14, 2019 -
Avocados from Mexico
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
DoorDash
DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019 -
Taco Bell's new billboard dispenses nacho cheese
Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.
By Erica Sweeney • Jan. 11, 2019 -
Thai Phi Le/Marketing Dive
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren • Jan. 11, 2019 -
Let the games begin: Tracking every ad for Super Bowl 2019
Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.
By Marketing Dive Team • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
GE Appliances searches for 'professional grandma' to promote smart kitchen devices
Thirty "grandma interns" auditioned at CES, where the company introduced its GE Appliances Kitchen Hub.
By Erica Sweeney • Jan. 10, 2019 -
Anheuser-Busch preps 5.5 minutes of Super Bowl airtime
As a longtime advertiser during the big game, this year's ad buy is set to be its biggest yet with eight spots across seven brands.
By Erica Sweeney • Jan. 10, 2019 -
Peter Adams for Marketing Dive
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
By Peter Adams • Jan. 10, 2019 -
Arby's sandwich-inspired subscription box sells out in under an hour
The first month's box is filled with a vintage Arby's sled tray, bacon scarf, winter beanie and a set of temporary tattoos.
By Erica Sweeney • Jan. 10, 2019 -
Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales
The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.
By Erica Sweeney • Jan. 9, 2019 -
Pepsi pops open first new tagline in 7 years with 'For the Love of It'
The soda brand is partnering with musical group Now United on the global campaign, which includes fresh packaging, out-of-home displays, commercials and digital content.
By Erica Sweeney • Jan. 9, 2019 -
Juul campaign zeroes in on adults after criticism of targeting teens
Testimonal-style spots will air on cable TV after 10 p.m. to reach adults looking to "make the switch" to e-cigarettes.
By Erica Sweeney • Jan. 9, 2019 -
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 9, 2019 -
Mastercard drops name from logo, banks on symbol-only mark
The company will now solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms.
By Erica Sweeney • Jan. 8, 2019 -
Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds
Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.
By Erica Sweeney • Jan. 8, 2019 -
At CES, CMOs dish on the 'existential crisis' tech has created for marketing
"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.
By Peter Adams • Jan. 8, 2019
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