Creative: Page 109
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Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
By Barry Levine • May 23, 2019 -
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
By Peter Adams • May 22, 2019 -
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
By Peter Adams • May 21, 2019 -
Busch
Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
By Barry Levine • May 21, 2019 -
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
By Chantal Tode , Barry Levine • May 21, 2019 -
DoorDash
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
By Peter Adams • May 20, 2019 -
Christopher Doering
AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
By Dianna Christe • May 20, 2019 -
Macy's
Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Brandless
Should grocers open pop-up shops?
While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.
By Lauren Manning • May 20, 2019 -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
Waze zooms in on local pain points with first TV ads for Carpool
Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.
By Natalie Black (Koltun) • May 17, 2019 -
Reese goes all-in on ASMR with feature-length film starring 5 creators
The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.
By Barry Levine • May 17, 2019 -
Miller Lite sponsors Dallas Cowboys-affiliated esports organization
The partnership includes influencer-backed original content, in-person events and co-branded merchandise.
By Barry Levine • May 17, 2019 -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Taco Bell is opening a hotel in brand's biggest lifestyle play yet
The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.
By Peter Adams • May 16, 2019 -
Getaround
Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign
Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.
By Barry Levine • May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.
By Peter Adams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
By Lauren Manning • May 14, 2019 -
Behr
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.
By Barry Levine • May 14, 2019 -
KFC
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Natural Light taps humorous YouTube video to find an intern
The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.
By Dianna Christe • May 13, 2019 -
YouTube
La-Z-Boy spins Kristen Bell's social spat into sponsorship
The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.
By Barry Levine • May 10, 2019
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