Creative: Page 109
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Taco Bell cooks up faux movie trailer for Nacho Fries' comeback
The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.
By Erica Sweeney • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
White Castle offers to cater first 'Slider Summit' in DC amid government shutdown
Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.
By Erica Sweeney • Jan. 25, 2019 -
Burger King
Burger King teases Super Bowl spot with DoorDash mystery box
The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.
By Robert Williams • Jan. 24, 2019 -
KFC
KFC's limited-edition Colonel Sanders Funko Pop figure sold out in 11 minutes
One of the two figures, featuring the brand's mascot holding a bucket of fried chicken, was available for pre-order on Amazon and at select retailers.
By Erica Sweeney • Jan. 24, 2019 -
HBO
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization
Acreage Holdings positioned the ad as a political call to action rather than being purely self-promotional, but it still was passed on by the network.
By Peter Adams • Jan. 23, 2019 -
Devour
Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019 -
MillerCoors names former Kraft Heinz exec as first-ever female CMO
Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.
By Erica Sweeney • Jan. 22, 2019 -
Dentsu scales Merkle's push into embedded teams with acquisition of Filter
Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.
By Erica Sweeney • Jan. 22, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Taste the Rainbow on Broadway
For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.
By John Hazard and Lisa Burdige • Jan. 22, 2019 -
Kia
Kia shifts celebrity budget to scholarship fund in Super Bowl ad teaser
"The Great Unknowns Scholarship" will help young people in need access higher education for the automaker's tenth straight appearance in the big game.
By Erica Sweeney • Jan. 22, 2019 -
Kellogg
Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
By Robert Williams • Jan. 18, 2019 -
PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases
Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety.
By Erica Sweeney • Jan. 18, 2019 -
Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.
By Erica Sweeney • Jan. 18, 2019 -
Taco Bell
Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway
Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.
By Erica Sweeney • Jan. 18, 2019 -
Verizon goes long with far-reaching Super Bowl marketing play
CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.
By Peter Adams • Jan. 18, 2019 -
McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions
One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."
By Erica Sweeney • Jan. 18, 2019 -
Marriott streamlines loyalty programs after data breach
The consolidated program and global media campaign follows a major cyberattack that led to more than 380 million customer records being stolen.
By Erica Sweeney • Jan. 17, 2019 -
Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say
While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.
By Erica Sweeney • Jan. 17, 2019 -
Comedian Cheri Oteri dishes out one-liners in Fiber One campaign
The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.
By Erica Sweeney • Jan. 16, 2019 -
Planters
Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity
The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.
By Erica Sweeney • Jan. 16, 2019 -
Kraft
Kraft opens pop-up to give free food to government workers during shutdown
The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.
By Lillianna Byington • Jan. 16, 2019
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