Creative: Page 105
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Sponsored by QuadGo ahead, obsess over efficiency – these brands did, and look what happened
Here's how three marketers improved efficiency to boost campaign results in the "do more with less" era.
By Paul Nowak, Director of Strategy & Development, Quad • March 12, 2019 -
Hanes debuts limited-edition trading cards to celebrate 30th anniversary of Michael Jordan campaign
Cards are available in select packs of men's underwear, and 10 fans will find a rare card autographed by Jordan.
By Erica Sweeney • March 12, 2019 -
Reebok
Reebok sports '90s nostalgia in campaign courting young consumers
Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor.
By Erica Sweeney • March 12, 2019 -
Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
By Chris Kelly • March 11, 2019 -
Natalie Koltun / Marketing Dive
Marketers at SXSW discuss building brands via social awareness
Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.
By Natalie Koltun • March 11, 2019 -
Chobani
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign
The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence.
By Erica Sweeney • March 10, 2019 -
Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys
The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.
By Erica Sweeney • March 10, 2019 -
Budweiser flips the script on past sexist ads
The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers.
By Peter Adams • March 8, 2019 -
Mercedes honors International Women's Day with Bertha Benz mini-film
A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.
By Erica Sweeney • March 8, 2019 -
Dawn tops list of brands most favored by women, YouGov says
Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.
By Erica Sweeney • March 7, 2019 -
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.
By Peter Adams • March 7, 2019 -
Coors Light puts agency roster in review, ramps up digital spend
The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.
By Peter Adams • March 6, 2019 -
Modcloth
ModCloth debuts celeb-studded campaign for International Women's Day
The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram contest
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
Post
Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'
For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.
By Erica Sweeney • March 5, 2019 -
KFC
KFC's crowdfunding campaign gauges interest in half-baked ideas
Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie.
By Erica Sweeney • March 5, 2019 -
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.
By Cara Salpini • March 5, 2019 -
Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
By Erica Sweeney • March 5, 2019 -
Tic Tac
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing
The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.
By Erica Sweeney • March 4, 2019 -
Netflix pledges to 'Make Room' for more diverse talent in new ad
The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board.
By Erica Sweeney • March 4, 2019 -
United Airlines contest turns aircraft into canvases for women artists
"Her Art Here" raises awareness about the underrepresentation of women in the art world, and includes an open gallery show for the winners.
By Erica Sweeney • March 4, 2019 -
Fender spotlights new generation of diverse artists at SXSW kickoff
The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.
By Erica Sweeney • March 1, 2019 -
Column
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.
By Peter Adams , Natalie Koltun , Chris Kelly • March 1, 2019
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