Creative: Page 105
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NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Anheuser-Busch/Weber Shandwick
Stella Artois challenges drinkers to rethink summer vacations
The brand brings in Idris Elba to push a theme of relatability with a social media-heavy campaign and new outdoor creative.
By Barry Levine • July 11, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Jeep turns up Jeremy Renner's original music for latest summer campaign
The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.
By Barry Levine • July 11, 2019 -
Macy's Story goes outside with Dick's Sporting Goods
The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.
By Kaarin Moore • July 10, 2019 -
Schick promotes self-love with parody video, contest
Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."
By Dianna Christe • July 10, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
Budweiser
Budweiser uncaps behind-the-scenes documentary on brewing competition
Set to hit select theaters on Aug. 2, the film is part of a larger long-form content trend among big brands.
By Dianna Christe • July 8, 2019 -
Beef Association 'keeps sizzlin'' with ASMR-like video campaign
To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.
By Dianna Christe • July 8, 2019 -
Ogilvy
Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.
By Peter Adams • July 3, 2019 -
Starbucks and Amazon partner on sports documentary about soccer
A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."
By Dianna Christe • July 3, 2019 -
WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm
An Air Max 1 model themed around July Fourth shipped before being recalled at the last minute. The decision has imperiled a deal for a planned manufacturing plant in Arizona.
By Peter Adams • Updated July 2, 2019 -
Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon
With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.
By Barry Levine • July 2, 2019 -
Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership
The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.
By Barry Levine • July 2, 2019 -
Kraft Heinz
Country Time taps programmatic OOH to advocate for lemonade stands
Messaging is customized in several cities where there are ordinances against operating a lemonade stand.
By Dianna Christe and Chantal Tode • July 1, 2019 -
KFC suits up Cheetos mascot as new Colonel Sanders
Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.
By Dianna Christe • July 1, 2019 -
Accenture Interactive to boost revenue more than 20% this year
The digital marketing division of the consulting firm said its past acquisitions have fostered organic growth, even as it seeks more takeover targets.
By Robert Williams • July 1, 2019 -
Courtesy of Nike
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
Procter & Gamble
P&G continues racial bias conversation with new film
Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.
By Tatiana Walk-Morris and Chris Kelly • June 28, 2019
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