Southwest promotes civility with Netflix's 'The Kindness Diaries'

The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.

By Erica Sweeney • March 1, 2019

Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands

Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series. 

By Erica Sweeney • March 1, 2019

Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day

As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.

By Erica Sweeney • March 1, 2019

Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up

The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.

By Erica Sweeney • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019

Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue

The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.

By Erica Sweeney • Feb. 28, 2019

Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds

"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.

By Erica Sweeney • Feb. 27, 2019

Suave taps diverse influencers for fresh natural hair care line

Three creators showcase the new Unilever products in real-life situations, like strolling on a windy day, dancing and spending time at the beach.

By Erica Sweeney • Feb. 27, 2019

Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

BMW sponsors 6-episode podcast series for foodies

Restaurant reviewer The Infatuation and The New York Times' branded content studio will help to highlight cities' cultures and promote a new car model.

By Robert Williams • Feb. 26, 2019

MedMen details US cannabis history in short film directed by Spike Jonze

The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.

By Erica Sweeney • Feb. 26, 2019

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push

Shoppable, interactive experiences with personalized content and QR codes scored big for the Kellogg's chip brand.

By Erica Sweeney • Feb. 25, 2019

Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

Burger King, KFC revamp brand mascots as chicken rivalry heats up

Burger King has debuted the "K.F.G.," or King of Flame Grilling — which mocks Colonel Sanders — while KFC rolls out a RoboCop iteration of its mascot.

By Erica Sweeney • Feb. 22, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Subaru extends new ads with tie-ins for popular TV shows

The push behind the Forester includes an integration on CBS' "Life in Pieces" and a content series with talent from the TBS and TNT show "Miracle Workers."

By Erica Sweeney • Feb. 19, 2019

Zillow, Attn: debut docu-series spotlighting America's housing crises

The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.  

By Erica Sweeney • Feb. 19, 2019

Norwegian Air lands 170% lower cost-per-booking with machine learning

The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.

By Erica Sweeney • Feb. 19, 2019

Visa addresses Hollywood's pay gap as part of push around Oscars

A spot directed by Gia Coppola​ spotlights women designers, directors and producers ​who have overcome issues regarding equal pay. 

By Erica Sweeney • Feb. 19, 2019

Walmart taps VR to showcase 'How to Train Your Dragon' products

Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.

By Erica Sweeney • Feb. 15, 2019

Nickelodeon signs star YouTube kid influencer for series targeting preschoolers

The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.

By Erica Sweeney • Feb. 15, 2019

Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Mountain Dew expands NBA All-Star activation with more celebs, capsule collection

The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag. 

By Erica Sweeney • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019