Capital One signs Taylor Swift, eyes an edge in cash-back market

The "Shake It Off" singer appears in a commercial highlighting the company's Savor card.

By Anna Hrushka • July 26, 2019

Comic Dive: Reality of in-housing sets in for brands

While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.

By John Hazard • July 26, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Outdoor Voices issues magazine as part of new storytelling platform

The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.

By Barry Levine • July 25, 2019

CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds

Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue. 

By Peter Adams • July 24, 2019

HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature

The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.

By Dianna Christe • July 24, 2019

P&G Ventures bets on female-led startups with Vinetta Project deal

An initiative to source and scale new businesses will focus on categories such as sleep, menopause and skin.

By Peter Adams • July 23, 2019

Staples launches magazine as part of 'Worklife' brand refresh

Messaging conveys that Staples is a solutions provider that helps companies and employees work better beyond just selling office supplies.

By Barry Levine • July 23, 2019

Jimmy Dean sponsors Time's Apollo landing celebration in new AR app

The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.

By Dianna Christe • July 22, 2019

Ordering app Ritual pilots AdQuick's performance-based OOH format

The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.

By Peter Adams • July 19, 2019

Bud Light offers free beer to aliens escaping during 'Storm Area 51' event

In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.

By Barry Levine • July 19, 2019

Campaign Trail: How Gatorade elevates UGC with an app for teen athletes

"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.

By Natalie Black (Koltun) • July 19, 2019

Neurological evidence shows halo effect for mobile ads from surrounding content

High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.

By Barry Levine • July 19, 2019

Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail

In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.

By Barry Levine • July 18, 2019

Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run

The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.

By Peter Adams • July 17, 2019

Oscar Mayer's Wienermobile is for rent on Airbnb

The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.

By Dianna Christe • July 17, 2019

ANA: In-house agencies struggle with energizing creatives, attracting top talent

After chronicling the rapid shift toward in-housing, the ANA now highlights key challenges in order to lay the foundation for best practices.

By Dianna Christe • July 17, 2019

Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch

Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.

By Peter Adams • July 16, 2019

Busch hides 'Pop Up Schop' somewhere in a national forest

Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.

By Barry Levine • July 16, 2019

4 ways to ignite summer sales through personalization

Create amazing customer experiences and own your growth with these personalization strategies.

July 15, 2019

P&G amplifies call for equal pay, makes financial pledge following World Cup victory

The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.

By Peter Adams • July 15, 2019

Marvel and Axe partner on web comic series 'The Fresh-Men'

The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.

By Dianna Christe • July 15, 2019

No ads, no problem: How marketers are collaborating with streaming platforms

Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.

By Kira Barrett • July 15, 2019

Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."

By Chris Kelly , Barry Levine • July 12, 2019

Comic Dive: Justice? Do It

Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.

By John Hazard • July 12, 2019

Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video

A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.

By Barry Levine • July 12, 2019