Creative: Page 103
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Verizon unveils programmatic DOOH offering as channel's growth climbs
Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.
By Erica Sweeney • April 5, 2019 -
Reebok
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.
By Cara Salpini • April 4, 2019 -
Franzia wine toasts millennials with 'Franz for Life' campaign
The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.
By Erica Sweeney • April 4, 2019 -
Pereira O'Dell
Adobe parodies influencers with star-studded short film directed by Zach Braff
Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.
By Erica Sweeney • April 4, 2019 -
Accenture to buy Droga5 in significant bet on creative agency know-how
The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated.
By Peter Adams • April 3, 2019 -
Oreo
Oreo, Mtn Dew reimagine 'Game of Thrones' opening
Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song.
By Erica Sweeney • April 3, 2019 -
Juicy Fruit asks consumers to chew over jingle makeover
Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B.
By Erica Sweeney • April 3, 2019 -
Reebok
ColumnCampaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot
The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?
By Natalie Koltun • April 3, 2019 -
Nut-rition
Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video
"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.
By Erica Sweeney • April 3, 2019 -
Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover
Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.
By Erica Sweeney • April 2, 2019 -
Spotify
Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon
Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors.
By Erica Sweeney • April 2, 2019 -
Amazon
Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book
Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover.
By Erica Sweeney • April 2, 2019 -
Major League Baseball quietly resumes Papa John's partnership
Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales.
By Alicia Kelso • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.
By Peter Adams • March 29, 2019 -
NBCUniversal tees up content-and-commerce site with Golf Channel
Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.
By Erica Sweeney • March 29, 2019 -
Dunkin' and Peeps hit the road for spring-themed campaign
Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.
By Erica Sweeney • March 29, 2019 -
Mtn Dew
Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled
The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.
By Erica Sweeney • March 29, 2019 -
Red Bull
Red Bull partners with pro gamer Ninja on experiential contest
The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.
By Erica Sweeney • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
Dove debuts #ShowUs image library to diversify depictions of women in media
Created with Getty Images and Girlgaze, the collection includes more than 5,000 pictures captured by women, non-binary and female-identifying photographers.
By Peter Adams • March 27, 2019 -
Expedia, Puglia Tourism Board
Expedia cooks up culinary-centric content hub with Puglia, Italy
Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers.
By Erica Sweeney • March 27, 2019 -
Budweiser
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
Petco launches largest marketing push behind pet food without artificial ingredients
A 60-second video shows cats and dogs overrunning a store to rid it of "fakey-flavs" food.
By Erica Sweeney • March 26, 2019 -
Kona Brewing teams with Bleacher Report for March Madness push
The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.
By Erica Sweeney • March 25, 2019
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