Brand Strategy: Page 74

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    Courtesy of Roku
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    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By • April 4, 2022
  • Miller Lite drops the competition with new beer flavoring
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    Courtesy of Molson Coors
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    Miller Lite emphasizes taste with beer flavor drops

    Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

    By • April 4, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Coca-Cola's new Byte flavor on Fortnite
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    Retrieved from Coca-Cola on April 04, 2022
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    Coke promotes new pixel-flavored cola with Fortnite island

    Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

    By • April 4, 2022
  • Hostess Brands, Donettes, Twinkies
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    Permission granted by Hostess Brands
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    Deep Dive

    With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century

    Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.

    By Christopher Doering • April 1, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images
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    Google releases Retail Search tool to improve shopper discovery

    The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

    By Tatiana Walk-Morris • March 31, 2022
  • Lay's Potadomes at the 2022 Coachella music festival. Retrieved by Marketing Dive on March 31, 2022
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    Retrieved from Frito-Lay North America on March 31, 2022
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    Lay's serves 4-course tasting meal on Coachella grounds

    A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

    By • March 31, 2022
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    Courtesy of Meta
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    Wendy's opens metaverse restaurant in Horizon Worlds

    Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

    By • March 31, 2022
  • Walmart Connect app
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    Courtesy of Walmart
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    Walmart plots roadmap for media business with focus on premium ads

    Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

    By • March 30, 2022
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    Courtesy of Pizza Hut
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    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By • March 30, 2022
  • Yuengling mixes up radioactive partnership with Imagine Dragons
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    Courtesy of Yuengling
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    Yuengling hopes light beer takes flight with Imagine Dragons tie-in

    The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour.

    By • March 30, 2022
  • Jose Cuervo distills metaverse activation
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    Courtesy of Jose Cuervo
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    Jose Cuervo distills its first metaverse activation

    The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment.

    By • March 29, 2022
  • Interior of Lego store.
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    Courtesy of Lego
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    Deep Dive

    Brick by brick: How Lego continues to build a toy empire

    The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.

    By Kaarin Moore • March 29, 2022
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    Joe Scarnici/Getty via Getty Images
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    Tostitos turns sounds of chips and jars into audio logo

    Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm.

    By • March 29, 2022
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    Courtesy of McDonald's
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    McDonald's Norway displays 'iconic trash' in bid to reduce littering

    Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

    By • March 29, 2022
  • Good-Loop ties purpose to ad views for a better internet
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    Retrieved from Good-Loop on March 28, 2022
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    Good-Loop ties purpose to ad views for a better internet

    Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

    By Aaron Baar • March 28, 2022
  • Johnnie Walker pours out new anthem for Angel City FC
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    Courtesy of Johnnie Walker
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    Johnnie Walker mixes anthem for US women's soccer team

    Created with musicians Brittany Howard and Tia P., "Running with the Angels" is an ode to Angel City Football Club's pioneering spirit.

    By • March 28, 2022
  • Dunkin' Digital storefront
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    Permission granted by Dunkin'
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    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By • March 28, 2022
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    Courtesy of Wild Rift
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    Coke sets sights on mobile gaming with League of Legends developer deal

    Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.

    By • March 25, 2022
  • Lululemon's March 2022 ad for first shoe line
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    Lululemon released a video as part of its campaign that features women running. The image was retrieved from the video on March 23, 2022.

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    Column

    Campaign Trail: Lululemon's poetic ode to women's feet

    A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.

    By • March 25, 2022
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    Duane Prokop/Getty Images via Getty Images
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    AB InBev brews up NFL offseason marketing strategy

    Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations.

    By • March 25, 2022
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    Courtesy of Skittles
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    Skittles apologizes to sour lime fans with Twitch press conference

    Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

    By • Updated March 24, 2022
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    Courtesy of Burger King
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    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By • March 23, 2022
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    Courtesy of Oscar Mayer
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    Oscar Mayer takes Oscars to task for awards gender disparity

    Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

    By • March 23, 2022
  • Louis XIII Cognac celebrates the Earth with new campaign
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    Courtesy of Remy Martin
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    Louis XIII Cognac celebrates the Earth with Solange Knowles

    The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

    By • March 23, 2022
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    John Parra/Getty Image via Getty Images
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    Sailor Jerry inks up tattoo grant for Women's History Month

    The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

    By • March 22, 2022