Brand Strategy: Page 73

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    Ore Huiying via Getty Images
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    Netflix is finally open to ads. What's next?

    Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

    By • Updated May 10, 2022
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Marketing Dive
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    Victoria's Secret Pink reveals first male celebrity brand ambassador

    Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.

    By Kaarin Moore • April 20, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Miller High Life dresses to impress with new Tie Bar partnership
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    Courtesy of Molson Coors
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    Miller High Life dresses for expected wedding boom with Tie Bar deal

    The "Champagne of Beers" and DTC menswear company launched a limited-edition line of formal wear as wedding season picks up.

    By • April 20, 2022
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    Courtesy of Nike
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    What Gen Z wants to see from brands as metaverse attachments grow

    A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.

    By • April 19, 2022
  • Bud Light Next goes green for League of Legends Championship Series
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    Courtesy of Anheuser-Busch
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    Bud Light Next goes green for League of Legends championship

    To celebrate its climate neutral status, the new beer will purchase all the electricity used at the spring finals from wind power.

    By • April 18, 2022
  • Jack in the Box "Jack Loves Trees" promotional still retrieved by Marketing Dive on April 18, 2022
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    Permission granted by Jack in the Box
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    Restaurants leverage delivery boom to reach 4/20 enthusiasts

    Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

    By • April 18, 2022
  • Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults
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    Courtesy of Pabst Blue Ribbon
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    Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults

    Residents of several major cities can participate in an Easter "kegg" hunt and search for pastel painted beer kegs. 

    By • April 14, 2022
  • Concept art of the Virtual Rams House retrieved by Marketing Dive on April 14, 2022
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    Retrieved from 6Connex on April 14, 2022
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    Fresh off Super Bowl victory, LA Rams open virtual fan house

    The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

    By • April 14, 2022
  • Betches cracks open its first canned cocktail
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    Courtesy of Betches Media
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    Betches parlays social media acumen into canned cocktail line

    As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market.

    By • April 13, 2022
  • Irish Spring gaming shower press image. Retrieved by Marketing Dive on April 13, 2022
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    Permission granted by Irish Spring
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    Irish Spring looks to wash away 'gamer funk' with shower pod

    The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session. 

    By • April 13, 2022
  • Anheuser-Busch sports recycling program
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch loops in MLB, NFL for in-stadium recycling push

    The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands.

    By • April 12, 2022
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    David Ramos via Getty Images
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    Omnicom integrates LG's CTV inventory into Omni ecosystem

    A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

    By • April 11, 2022
  • IHOP loyalty program
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    Courtesy of IHOP
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    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By • April 11, 2022
  • Baskin Robbins rebranding
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    Courtesy of Baskin-Robbins
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    Baskin-Robbins scoops up brand refresh

    The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

    By • April 11, 2022
  • Absolut shakes up metaverse partnership with Swedish House Mafia
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    Courtesy of Absolut
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    Absolut bolsters Coachella sponsorship with metaverse pop-up

    An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse.

    By • April 11, 2022
  • Logitech for Creators brand platform
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    Courtesy of Logitech for Creators
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    Column

    Campaign Trail: Logitech for Creators fosters community in debut brand platform

    "Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

    By • April 8, 2022
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    Dan Kitwood/Getty Image via Getty Images
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    Lego and Epic Games team up to build child-friendly metaverse space

    The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

    By • April 7, 2022
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    Al Bello via Getty Images
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    Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

    A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

    By • April 7, 2022
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon taps Nike vet, Adidas exec for senior leadership roles

    Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.

    By Cara Salpini • April 7, 2022
  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    Brands ramp up gaming marketing but still lag consumers

    At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

    By • April 6, 2022
  • Shoppable recipes on Quicklly
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    Retrieved from Quicklly on March 29, 2022
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    How ethnic e-grocers are turning up the heat on shoppable recipes

    Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

    By Catherine Douglas Moran • April 6, 2022
  • Cracker Jack ushers in a new ballgame with Cracker Jill packaging
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    Courtesy of Cracker Jack
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    Cracker Jack ushers in a new ballgame with Cracker Jill packaging

    The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.

    By • April 6, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle lets Roblox players roll virtual burritos into real food

    The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

    By • April 5, 2022
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By • April 4, 2022
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    Courtesy of Roku
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    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By • April 4, 2022