Brand Strategy: Page 68
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Courtesy of Amazon
Amazon's new analytics tool gives brands a front-row seat to in-store shopping
Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers.
By Jessica Deyo • July 6, 2022 -
H. Armstrong Roberts via Getty Images
50% of marketers impede ROI by underinvesting in media, Nielsen finds
Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.
By Chris Kelly • July 6, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Birkenstock on July 05, 2022
Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'
The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.
By Peter Adams • July 5, 2022 -
Jeff J Mitchell/Getty Images via Getty Images
Diageo buys flavor tech company to streamline drink exploration, path to purchase
The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.
By Sara Karlovitch • July 5, 2022 -
Alberto E. Rodriguez/Getty Images via Getty Images
Coke, Lacoste see significant value for 'Stranger Things' product placements
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
By Sara Karlovitch • July 1, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Courtesy of The Body Shop
ColumnCampaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills
Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.
By Chris Kelly • July 1, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle rolls up texting, sports and loyalty to drive results
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
By Robert Williams • June 30, 2022 -
Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • June 30, 2022 -
Permission granted by McDonald's USA
McDonald's stakes out virtual summer camp in mobile app
Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.
By Peter Adams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Retrieved from Ben Rothstein/Prime Video on June 29, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
By Peter Adams • June 29, 2022 -
Courtesy of Old Spice
Old Spice teams with Arby's to tackle 'meat sweats'
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
By Chris Kelly • Updated June 29, 2022 -
Retrieved from YouTube on June 29, 2022
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
By Catherine Douglas Moran • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Mark Wilson via Getty Images
Program cutting carbon emissions from ads goes global with agency backing
An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.
By Peter Adams • June 27, 2022 -
Eamonn M. McCormack via Getty Images
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
By Peter Adams • June 27, 2022 -
Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.
By Dani James • June 24, 2022 -
Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
By Sara Karlovitch • June 24, 2022 -
Anthony Kwan via Getty Images
Metaverse madness: What brands are doing to cut through the noise
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
June 24, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022 -
Courtesy of Miller Lite
Miller Lite honors female brewer Mary Lisle with limited-edition cans
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
By Sara Karlovitch • June 23, 2022
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