Brand Strategy: Page 67
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Courtesy of Amazon
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 19, 2022 -
JuSun via Getty Images
OpinionWhat the American Data and Privacy Protection Act means for marketers
The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.
By Hugo Loriot • July 19, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
MaximFesenko via Getty Images
Deep DiveOn ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
By Sara Karlovitch • July 19, 2022 -
Courtesy of NBCUniversal
NBCU, Peacock bring ShoppableTV to 'Love Island USA'
Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.
By Jessica Deyo • July 18, 2022 -
Joe Raedle via Getty Images
Peloton's new ad stars nude Chris Meloni promoting its app
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.
By Peter Adams • July 15, 2022 -
Theo Wargo/Getty Images for NYCWFF via Getty Images
Molson Coors returns to the Super Bowl after 33 Years
With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades.
By Sara Karlovitch • July 14, 2022 -
Courtesy of Molson Coors
Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push
After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.
By Sara Karlovitch • July 14, 2022 -
Michael M. Santiago via Getty Images
CTV, digital video fall victim to inflation's toll on marketing budgets
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
By Peter Adams • July 13, 2022 -
Chung Sung-Jun/Getty Images via Getty Images
Brands drive significant chatter, impressions with sponsored esports streams
Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.
By Sara Karlovitch • July 13, 2022 -
Courtesy of Amazon
Amazon destigmatizes spending less on kids in back-to-school ads
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
By Jessica Deyo • July 13, 2022 -
Layla Bird via Getty Images
Deep DiveMarketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Courtesy of Skyy Vodka
Skyy Vodka and Jordan Peele encourage consumers to look to the sky
In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky.
By Sara Karlovitch • July 12, 2022 -
Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
Courtesy of Kroger
Kroger expands programmatic capabilities for advertisers with Pacvue partnership
Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.
By Jessica Deyo • July 12, 2022 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant
The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Courtesy of Anheuser-Busch InBev
Anheuser-Busch partners with University of Texas as college athletics rebound
As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse.
By Sara Karlovitch • July 11, 2022 -
BlackSalmon via Getty Images
Sponsored by NianticCreating the future of AR with Niantic and 8th Wall
Niantic is taking things a giant leap further: leading the world in augmented reality development.
By Leanna Lee • July 11, 2022 -
Courtesy of Recur
Care Bears showcases brand's caring heritage in metaverse
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
By Jessica Deyo • July 8, 2022 -
Retrieved from E.l.f. Cosmetics on July 07, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.
By Peter Adams • July 7, 2022 -
Courtesy of Absolut
Virtual world shopping is not the metaverse: report
Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.
By Dani James • July 7, 2022 -
Courtesy of Magnum Ice Cream
Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.
By Jessica Deyo • July 7, 2022 -
Courtesy of Modelo
Modelo, Takis dare consumers to keep their hands off a co-branded vending machine
The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.
By Chris Kelly • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022
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