Brand Strategy: Page 6

  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
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    Courtesy of Mondelē​​z International
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    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By • Updated Sept. 27, 2024
  • Two individuals on stage seated in chairs, on the left a middle-age man in a suit jacket and on his right a woman in a black blouse
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    Peyton Bigora/Marketing Dive
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    What to know about privacy laws when collecting personal data on shoppers

    Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

    By Peyton Bigora • Sept. 26, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Coca-Cola's newest product launch, Coca-Cola Spiced.
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    Courtesy of Coca-Cola
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    Coca-Cola to discontinue its Spiced flavor after 7 months

    The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.

    By Christopher Doering • Sept. 24, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
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    Courtesy of Hi-Chew
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    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By • Sept. 24, 2024
  • A shot from inside ad agency FCB's office
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    Permission granted by FCB
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    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By • Sept. 23, 2024
  • Omar Apollo holds Taco Bell items as part of a collaboration
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    Courtesy of Taco Bell
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    Taco Bell teams with musician Omar Apollo for hot sauce collaboration

    To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.

    By • Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
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    Peyton Bigora/Marketing Dive
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    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • A marketer looking at three monitors with graphs and charts
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    AndreyPopov / Getty Images 

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    Sponsored by Brandmovers

    How unifying customer value delivery can overcome marketing silos

    Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

    By Chris Galloway • Sept. 23, 2024
  • Joey Chestnut for Chili's
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    Courtesy of Chili's Grill & Bar
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    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024
  • A goat responds to social media criticism of a Doritos ad
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    Permission granted by Frito-Lay North America
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    Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

    Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

    By • Sept. 19, 2024
  • An image of professional bull rider Derek Kolbaba and a can of Busch Light.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light wrangles partnership with professional bull rider

    Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

    By • Sept. 19, 2024
  • A Chipotle quesadilla
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    Courtesy of Chipotle Mexican Grill
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    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • A man in a suit poses for a Bonobos campaign
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    Courtesy of Bonobos
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    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By • Sept. 18, 2024
  • A Pizza Hut box next to stacks of resumes
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    Courtesy of Pizza Hut
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    Pizza Hut puts resumes on boxes to help job seekers get noticed

    The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

    By Aaron Baar • Sept. 17, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By • Sept. 16, 2024
  • A boy playing the new Mikey for Life Cereal
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    Courtesy of Life Cereal
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    Life cereal brings back Mikey to ride wave of nostalgic marketing

    The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

    By • Sept. 13, 2024
  • TV screen mounted at a checkout aisle of a grocery store advertising Quaker Oats products
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    Courtesy of Grocery TV
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    Deep Dive

    What will it take to unlock in-store retail media?

    The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

    By Peyton Bigora • Sept. 13, 2024
  • Shopify President Harley Finkelstein appears as a digital avatar to promote the e-commerce company's partnership with Roblox.
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    Courtesy of Shopify
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    Roblox blurs lines between gaming, commerce with Shopify integration

    The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

    By • Sept. 12, 2024
  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By • Sept. 12, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney’s Prime Video football blitz ties celebrities to weekly deals

    A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

    By • Updated Sept. 11, 2024
  • A young woman holds a phone in front of a space launch for a TD Bank ad
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    Courtesy of TD Bank
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    How TD Bank makes banking accessible to younger, diverse consumers

    Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

    By • Sept. 11, 2024
  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
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    Courtesy of PayPal
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    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024