Brand Strategy: Page 5
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Courtesy of Amazon
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
By Chris Kelly • Oct. 15, 2024 -
vgajic via Getty Images
OpinionWhy marketers should focus on value over price this holiday season
Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.
By David MacDonald • Oct. 15, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of KFC
KFC is battle-ready in satirical campaign for chicken tenders debut
Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
By Jessica Deyo • Oct. 15, 2024 -
Courtesy of Advertising Week New York
Q&ADisney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
By Chris Kelly • Oct. 14, 2024 -
istockphoto.com/nortonrsx
Sponsored by MarigoldHow 5 brands use relationship marketing to create loyal customers
Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.
Oct. 14, 2024 -
Courtesy of Nespresso
Q&ANespresso’s marketing and sustainability maven on her dual role
Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
By Peter Adams • Oct. 11, 2024 -
Courtesy of Warner Bros. Discovery
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
By Chris Kelly • Oct. 11, 2024 -
Courtesy of Advertising Week New York
Q&AHow United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
By Chris Kelly • Oct. 10, 2024 -
Courtesy of Advertising Week New York
How AI gives Hershey an edge for high-stakes Halloween season
Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands.
By Peter Adams • Oct. 10, 2024 -
Courtesy of Apple
How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
By Jessica Deyo • Oct. 10, 2024 -
Courtesy of Advertising Week New York
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.
By Chris Kelly • Oct. 9, 2024 -
Permission granted by Frito-Lay North America
Q&APepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
By Peter Adams • Oct. 9, 2024 -
Courtesy of Mountain Dew
Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.
By Chris Kelly • Oct. 9, 2024 -
Courtesy of Domino's
Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
By Jessica Deyo • Oct. 8, 2024 -
Courtesy of Honda
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
By Aaron Baar • Oct. 4, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024 -
Eduard Figueres via Getty Images
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
By Jessica Deyo • Oct. 3, 2024 -
Catherine Douglas Moran/Marketing Dive
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
By Catherine Douglas Moran • Oct. 3, 2024 -
Courtesy of JCPenney
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
By Peter Adams • Oct. 2, 2024 -
Courtesy of Dr. Squatch
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’
The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”
By Chris Kelly • Oct. 1, 2024 -
Courtesy of Diageo North America
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign
The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.
By Peter Adams • Oct. 1, 2024 -
Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
By Jessica Deyo • Oct. 1, 2024 -
sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
By Jessica Deyo • Oct. 1, 2024 -
Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Permission granted by Storyful
Sponsored by StoryfulRedefining AI leadership: How non-tech giants are shaping the future
Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.
By Abigail Reynolds • Sept. 30, 2024
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