Brand Strategy: Page 30

  • Augmented reality christmas trees on phone screens
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    Permission granted by Niantic
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    Sponsored by Niantic

    Why augmented reality should be part of your holiday marketing strategy

    Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions.

    By Diana Mendez, Content Marketing Manager at Niantic • Nov. 6, 2023
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    Alex Wong via Getty Images
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    Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

    The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

    By • Nov. 3, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • Header image for "Return of Office Happy Hours, MLB Swings Away, and Kautz Family Fintech: Trial Balance"
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    CFO Editorial Staff
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    MLB revitalized sponsorships and the sport — here’s what the numbers say

    Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

    By • Nov. 3, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
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    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
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    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
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    Leon Neal / Staff via Getty Images
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    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • Kim Kardashian announces partnership between NBA and her Skims brand
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    Courtesy of Skims
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    Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

    Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

    By • Oct. 31, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Aerial view of a group of business people meeting in office
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    boggy22 via Getty Images
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    Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

    As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.

    By • Oct. 30, 2023
  • Chatbot powered by AI
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    da-kuk via Getty Images
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    Sponsored by IBM

    Transforming customer service: How generative AI is changing the game

    Generative AI is giving businesses the ability to focus on customers more. Here’s how.

    Oct. 30, 2023
  • Person sitting on couch, looking at laptop, with popups behind of different recruitment candidates
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    Permission granted by EX Squared
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    Sponsored by EX Squared

    Unlocking the true value of multishore operations: A deep dive into recruiting and cost efficiency

    Discover how a strong recruiting team and cost-effective strategies can maximize the value of multishore operations.

    Oct. 30, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Top takeaways from Advertising Week 2023 marketers need to know

    From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.

    By • Oct. 26, 2023
  • The Airheads balloon peaks out from behind trees.
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    Courtesy of Airheads
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    Airheads conjures scares with AI-powered film festival

    A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.

    By • Oct. 25, 2023
  • Duet AI indemnification, copyright infringement
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    Justin Sullivan / Staff via Getty Images
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    Google brushes off ad controversies as search, YouTube regain momentum

    More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

    By • Oct. 25, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Agency reviews are big expenses. Experts discuss when to use them

    Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit.

    By • Oct. 25, 2023
  • UFC and Bud Light logos
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    Courtesy of Anheuser-Busch
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    Bud Light locks up with UFC for multiyear deal

    The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A group of teens race each other on a track
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    Retrieved from Nike on October 24, 2023
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    Nike, Dove team to tackle high turnover rate of teen girls in sports

    A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.

    By • Oct. 24, 2023
  • A kid drinks a Capri Sun outside during the day
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    Courtesy of Kraft Heinz
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    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023