Nike names new CMO as it chases next era of growth

After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.

By Peter Adams • Nov. 15, 2023

Burger King, McDonald’s fling fast-food footwear with Fila, Crocs

Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.

By Chris Kelly • Nov. 15, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

By Peter Adams • Nov. 14, 2023

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein.

By Zerlina Jackson, Evan Finkelstein • Nov. 14, 2023

Lego uses AR for transatlantic snowball throwing contest

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

By Jessica Deyo • Nov. 14, 2023

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.

By Caroline Jansen • Nov. 14, 2023

Unlocking innovation: The multishore approach for business success

In an era of global connectivity, businesses need more than just cost savings.

Nov. 14, 2023

Bud Light partners with Zach Bryan around Super Bowl LVIII

The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series. 

By Sara Karlovitch • Nov. 13, 2023

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

By Chris Kelly • Nov. 13, 2023

How Pop-Tarts Bites hones its messaging with data-driven insights

A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

By Peter Adams • Nov. 13, 2023

The CEO’s guide to generative AI for customer service

Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right.

Nov. 13, 2023

E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products.

By Peter Adams • Nov. 10, 2023

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

By Aaron Baar • Nov. 9, 2023

Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI.

By Chris Kelly • Nov. 9, 2023

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

By Jessica Deyo • Nov. 9, 2023

Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry.

By Cara Salpini • Nov. 8, 2023

Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

By Peter Adams • Nov. 8, 2023

Diageo brand Buchanan’s blends old and new traditions in holiday campaign

The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.

By Sara Karlovitch • Nov. 7, 2023

How Bomb Pop connects with tweens to boost sales

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. 

By Aaron Baar • Nov. 7, 2023

Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

By Jessica Deyo • Nov. 7, 2023

What brands must understand about the weight of social media

In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.

By Amy Luca • Nov. 7, 2023

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

By Chris Kelly • Nov. 7, 2023

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

By Kaarin Moore • Nov. 7, 2023

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.

By Sara Karlovitch • Nov. 6, 2023

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

By Chris Kelly • Nov. 6, 2023