How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 14, 2025

Planet Fitness adds CMO from Marriott to build on recent growth

Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority.

By Chris Kelly • Jan. 13, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

By Peter Adams • Updated Jan. 13, 2025

Campaign Trail: Dollar Shave Club gets back to its disruptive roots

The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

By Chris Kelly • Jan. 10, 2025

Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

By Aaron Baar • Jan. 9, 2025

Starbucks hands Anomaly US creative duties in blow to WPP: report

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

By Peter Adams • Jan. 9, 2025

Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

By Jessica Hammers • Jan. 8, 2025

Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

By Peter Adams • Jan. 8, 2025

Spirit Airlines lands new campaign boosting affordable luxury

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

By Sara Karlovitch • Jan. 8, 2025

McDonald’s value menu launch gets inspirational boost from John Cena

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform. 

By Peter Adams • Jan. 7, 2025

10 marketing predictions for 2025 as new era of productivity dawns

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 7, 2025

JCPenney hires agency Mischief, seeking bigger creative swings

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

By Peter Adams • Jan. 6, 2025

Heineken 0.0 looks to destigmatize abstaining from alcohol

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.

By Sara Karlovitch • Jan. 6, 2025

Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

By Chris Kelly • Jan. 6, 2025

Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals

Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.

By Jessica Hammers • Jan. 3, 2025

Dove shreds toxic New Year’s resolutions in latest body confidence push

The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.

By Peter Adams • Jan. 3, 2025

Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign

The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.

By Peter Adams • Jan. 2, 2025

TurboTax showcases how AI streamlines tax preparation in new campaign

With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

By Aaron Baar • Jan. 2, 2025

Domino’s CMO on how Emergency Pizzas meet consumers where they are

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

By Chris Kelly • Jan. 2, 2025

Sociable: Meta’s plan to unleash AI bot profiles could actually work

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.

By Andrew Hutchinson • Dec. 30, 2024

Nike shifts more performance dollars to brand building as part of reset

The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.

By Peter Adams • Dec. 20, 2024

Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis

CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.

By Chris Kelly • Dec. 20, 2024

EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign

Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

By Jessica Hammers • Dec. 19, 2024

General Mills brings Kelce, Watt families together over football traditions

A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.

By Sara Karlovitch • Dec. 18, 2024

Sony, Disney put Mickey on the court for Christmas Day NBA broadcast

The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.

By Peter Adams • Dec. 18, 2024