Brand Strategy: Page 19

  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By • Jan. 18, 2024
  • Snapchat x FAMSF
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    Courtesy of Snapchat
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    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • A person wearing athletic clothing and running shoes runs throughs a phone screen as glass and emoji's burst out.
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    Courtesy of Saucony
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    Saucony outpaces doom scrolling with new running challenge

    The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

    By • Jan. 17, 2024
  • In this rear view, an unrecognizable woman stands with a shopping cart in front of a shelf full of food in the bread aisle of a grocery store.
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    SDI Productions via Getty Images
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    ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

    The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

    By • Jan. 17, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
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    Courtesy of Tums
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    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • A bottle of Michelob Ultra in front of a sports field.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra named sponsor of Team USA through 2028 Olympics

    The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans. 

    By • Jan. 16, 2024
  • Futuristic robot solves jigsaw puzzle together with a businessman
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    CreativaImages via Getty Images
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    Deep Dive

    How generative AI could solve the cookie deprecation puzzle in 2024

    Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

    By • Jan. 16, 2024
  • Two people in a pool next to the Tito's "spokescart"
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    Courtesy of Tito's Handmade Vodka
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    Tito’s vodka rolls out autonomous Spokescart in first major brand platform

    The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.

    By • Jan. 12, 2024
  • A picture of a person looking at a mobile phone
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    elmaine Donson via Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Bubly's "press for bubly" button.
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    Courtesy of PepsiCo
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    Bubly hydrates Dry January participants with ‘press for bubly’ button

    Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

    By • Jan. 11, 2024
  • Five Pepsi cans
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

    The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 

    By • Jan. 11, 2024
  • An influencer on a mobile phone having a live stream while receiving positive interactions from followers.
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    simplehappyart via Getty Images
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    Deep Dive

    Inside the creator marketing trends expected to go viral in 2024

    Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

    By • Jan. 11, 2024
  • Taco Bell's Las Vegas Live Mas Live event will preview new products and partnerships for 2024
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    Permission granted by Taco Bell Corp.
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    Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII

    A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.

    By • Jan. 10, 2024
  • An image of Papa Johns sign on a store
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    Courtesy of Papa Johns
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    How Papa Johns plans to boost margins, store-level profitability

    The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment.

    By Julie Littman • Jan. 10, 2024
  • Andy Cohen holds a hand weight in a Walmart ad
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    Courtesy of Walmart
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    Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

    The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.

    By • Jan. 10, 2024
  • Businessperson with balancing balls newtons cradle and business target
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    CreativaImages via Getty Images
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    Deep Dive

    8 predictions for 2024 as marketing seeks a new normal

    Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

    By , , , • Jan. 9, 2024
  • FanDuel Super Bowl campaign that shows NFL icon Rob Gronkowski in the sidecar of a motorcycle being driven by actor Carl Weathers.
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    Courtesy of FanDuel
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    FanDuel gives Gronk another shot in Super Bowl marketing blitz

    Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad. 

    By • Jan. 9, 2024
  • An image from Choice Hotels largest-ever marketing campaign
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    Permission granted by Choice Hotels International
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    Choice Hotels CMO talks the brand’s largest marketing campaign to date

    Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

    By Jenna Walters • Jan. 8, 2024
  • NBCU's One Platform Total Audience graphic.
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    Permission granted by NBCUniversal
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    NBCU unveils AI-fueled tech to streamline cross-platform ad planning

    One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

    By Aaron Baar • Jan. 8, 2024
  • A person pushes an Instacart Caper Cart
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    Courtesy of Instacart
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    General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

    Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

    By • Jan. 8, 2024
  • Totino's ad featuring Pete Davidson, who is seen sitting on a green couch holding a bowl full of pizza rolls in a room decked out with Totino's merch.
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    Courtesy of General Mills
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    Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza

    The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.

    By • Jan. 8, 2024
  • Pop-Tarts edible mascot stands atop a giant toaster at a college football game
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    Dec 28, 2023; Orlando, FL, USA; Pop Tart mascot signals the end of the celebration after the game at Camping World Stadium. Mandatory Credit: Jeremy Reper-USA TODAY Sports

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    Column

    Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

    The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.

    By • Jan. 5, 2024
  • A zoomed in view of a Peloton bike with the logo visible in red.
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    Joe Raedle via Getty Images
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    Peloton brings fitness classes to TikTok in bigger push for Gen Z

    A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

    By • Jan. 4, 2024
  • Imagery for Tinder's expanded "It Starts with a Swipe" global brand platform ahead of Dating Sunday shows a couple dancing together in the aisle of a grocery store.
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    Courtesy of Tinder
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    Tinder expands global brand platform ahead of Dating Sunday

    The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

    By Aaron Baar • Jan. 4, 2024
  • Halo Top ice cream athlete endorsement program
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    Permission granted by Wells Enterprises, Inc.
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    Halo Top enlists everyday athletes for New Year’s resolutions push

    An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.

    By • Jan. 3, 2024