Brand Strategy: Page 13
-
Courtesy of Taco Bell
Taco Bell teams with musician Omar Apollo for hot sauce collaboration
To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.
By Chris Kelly • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
AndreyPopov / Getty Images
Sponsored by BrandmoversHow unifying customer value delivery can overcome marketing silos
Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.
By Chris Galloway • Sept. 23, 2024 -
Courtesy of Chili's Grill & Bar
Chili’s challenges Joey Chestnut to an eating contest on X
The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.
By Aaron Baar • Sept. 19, 2024 -
Permission granted by Frito-Lay North America
Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads
Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.
By Peter Adams • Sept. 19, 2024 -
Courtesy of Anheuser-Busch InBev
Busch Light wrangles partnership with professional bull rider
Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.
By Sara Karlovitch • Sept. 19, 2024 -
Courtesy of Chipotle Mexican Grill
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
By Jessica Deyo • Sept. 19, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Pizza Hut
Pizza Hut puts resumes on boxes to help job seekers get noticed
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
By Aaron Baar • Sept. 17, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024 -
Courtesy of Life Cereal
Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
By Peter Adams • Sept. 13, 2024 -
Courtesy of Grocery TV
Deep DiveWhat will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
By Peyton Bigora • Sept. 13, 2024 -
Courtesy of Shopify
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
By Jessica Deyo • Sept. 12, 2024 -
Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 12, 2024 -
Courtesy of JCPenney
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
By Peter Adams • Updated Sept. 11, 2024 -
Courtesy of TD Bank
How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
By Chris Kelly • Sept. 11, 2024 -
Courtesy of PayPal
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
By Jessica Deyo • Sept. 10, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Retrieved from Fubo on September 06, 2024
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
By Chris Kelly • Sept. 9, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
Times Square by Elisaveta Ivanova from Getty Images Signature via Canva.com
Sponsored by StoryfulStrengthening brand equity as a lever for business growth
Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape.
Sept. 9, 2024 -
Courtesy of PepsiCo
‘Are you not entertained?’ How brands are kicking off the NFL season
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.
By Sara Karlovitch • Sept. 6, 2024 -
Courtesy of PepsiCo
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.
By Chris Kelly • Sept. 5, 2024 -
Permission granted by Tostitos
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
By Peter Adams • Sept. 5, 2024 -
Permission granted by Remezcla
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers
The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.
By Chris Kelly • Sept. 5, 2024
Previous
