Brand Strategy: Page 12

  • Mike Petrella at Advertising Week New York
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    Courtesy of Advertising Week New York
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    Q&A

    How United Airlines brought Kinective Media to market — and what’s next

    Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

    By • Oct. 10, 2024
  • A panel at Advertising Week New York 2024
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    Courtesy of Advertising Week New York
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    How AI gives Hershey an edge for high-stakes Halloween season

    Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands.

    By • Oct. 10, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    How a focus on performance marketing has cost brands trillions: report

    The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.

    By • Oct. 10, 2024
  • Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel
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    Courtesy of Advertising Week New York
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    Duracell CMO’s lessons for bringing low-interest brands into culture

    Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.

    By • Oct. 9, 2024
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Q&A

    PepsiCo Foods creative chief on in-housing and ‘borderless’ content

    Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.  

    By • Oct. 9, 2024
  • Mountain Dew cans with a new logo
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    Courtesy of Mountain Dew
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    Why Mountain Dew refreshed its visual identity for a new era of marketing

    A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.

    By • Oct. 9, 2024
  • Domino's branded space within Amazon Twitch's new game The Glitch.
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    Courtesy of Domino's
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    Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

    After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

    By • Oct. 8, 2024
  • Motorbike rider in Honda ad
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    Courtesy of Honda
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    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Texting, phone use
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    Eduard Figueres via Getty Images
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    5 ways marketers can master RCS for mobile messaging

    Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

    By • Oct. 3, 2024
  • Three people during a virtual panel.
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    Catherine Douglas Moran/Marketing Dive
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    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By • Oct. 2, 2024
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

    By • Oct. 1, 2024
  • Johnnie Walker Squid Game bottle
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    Courtesy of Diageo North America
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    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

    By • Oct. 1, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

    By • Updated Jan. 16, 2025
  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.

    By • Updated Feb. 24, 2025
  • Non-tech giant companies labeled in bubbles
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    Permission granted by Storyful
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    Sponsored by Storyful

    Redefining AI leadership: How non-tech giants are shaping the future

    Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.

    By Abigail Reynolds • Sept. 30, 2024
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
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    Courtesy of Mondelē​​z International
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    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By • Updated Sept. 27, 2024
  • Two individuals on stage seated in chairs, on the left a middle-age man in a suit jacket and on his right a woman in a black blouse
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    Peyton Bigora/Marketing Dive
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    What to know about privacy laws when collecting personal data on shoppers

    Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

    By Peyton Bigora • Sept. 26, 2024
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Coca-Cola's newest product launch, Coca-Cola Spiced.
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    Courtesy of Coca-Cola
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    Coca-Cola to discontinue its Spiced flavor after 7 months

    The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.

    By Christopher Doering • Sept. 24, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
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    Courtesy of Hi-Chew
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    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By • Sept. 24, 2024