Data/Analytics: Page 4
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Sponsored by Urban ScienceWhy data and analytics are key to effective EV marketing
The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles.
Aug. 26, 2024 -
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Marketing data security threats are rising: Where CMOs see gaps
While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG.
By Peter Adams • Aug. 22, 2024 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
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Marketers’ ad spend to grow in H2 led by social media and display, report finds
More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.
By Aaron Baar • Aug. 21, 2024 -
Courtesy of Netflix
Netflix boosts advertiser dealmaking with fine-tuned strategy
The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.
By Peter Adams • Aug. 20, 2024 -
Joe Raedle / Staff via Getty Images
Walmart’s ad unit extends blockbuster growth streak, boosting profits
Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.
By Peter Adams • Aug. 16, 2024 -
Stock Photo via Getty Images
The digital economy is poised to grow: Here’s what the numbers say
Online retail and online travel are expected to increase their share of the global digital economy going forward, according to a recent Forrester report.
By Sara Karlovitch • Aug. 16, 2024 -
Courtesy of Choice Hotels International, Inc.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Nate Delesline III/Marketing Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Permission granted by Nike
OpinionWhat brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
By Jane Ostler • Aug. 9, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
Noam Galai via Getty Images
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
By Peter Adams • Aug. 5, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
ktasimarr via Getty Images
CMOs are betting on creativity despite mounting pressure: report
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
By Aaron Baar • Aug. 5, 2024 -
Cara Salpini/Marketing Dive
Multichannel marketing remains a challenge: Here’s what the numbers say
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
By Sara Karlovitch • Aug. 2, 2024 -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Leon Neal via Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024 -
Drew Angerer via Getty Images
Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
By Peter Adams • July 24, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Michael M. Santiago via Getty Images
Diversity is lacking in New York’s ad industry: Here’s what the numbers say
The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.
By Sara Karlovitch • July 19, 2024 -
jacoblund via Getty Images
Publicis raises outlook as new business wins keep rolling in
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.
By Peter Adams • July 18, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024
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