Data/Analytics: Page 47
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Nike buys data analytics startup Celect to boost DTC sales
Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.
By Robert Williams • Aug. 7, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 6, 2019 -
YouGov: Some ad blocker users still view 'acceptable' ads
A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.
By Dianna Christe • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Kantar looks to speed up, scale data-driven transformation under Bain
CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.
By Peter Adams • Aug. 2, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Opinion
Why Amazon should be at the center of every brand's e-commerce strategy
To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.
By Dani Nadel • July 31, 2019 -
P&G's sales jump as ad spending shrinks, data-driven marketing ramps up
The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.
By Dianna Christe • July 31, 2019 -
Report: Nestlé, Danone and Yili are the world's most valuable food brands
Performance, business strategy, acquisitions and product quality kept these companies at the top of Brand Finance's annual rankings.
By Cathy Siegner • July 31, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.
By Peter Adams • July 30, 2019 -
Pinterest
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
Why consumers named Patagonia a leading innovative tech brand
YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.
By Dianna Christe • July 29, 2019 -
Alphabet revenue tops estimates as Google ad sales jump 16%
Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.
By Robert Williams • July 26, 2019 -
Amazon's ad sales rise 37% to outpace digital rivals
The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.
By Robert Williams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
Getty Images
Facebook's Q2 revenue jumps 28% as mobile ads power growth
Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.
By Robert Williams • July 25, 2019 -
Study: Gen Z prefers social media as top influence channel
The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.
By Robert Williams • July 25, 2019 -
E-commerce channel, mobile search ads boomed in Q2, study finds
Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.
By Barry Levine • July 25, 2019 -
Getty Images
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend
Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.
By Robert Williams • July 24, 2019 -
Marketers expect tech vendors to clean up ecosystem as complexity grows, study says
The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.
By Dianna Christe • July 24, 2019 -
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019
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