Data/Analytics: Page 48
-
Amazon's ad boom continues, but marketers find some features lacking, report says
Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."
By Barry Levine • July 18, 2019 -
Opinion
Don't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
By Alon Tvina • July 17, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
By Barry Levine • July 16, 2019 -
YouTube, Netflix surge in ranking of most valuable media brands
Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value.
By Robert Williams • July 15, 2019 -
IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
John Hazard
Deep DiveNo ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Product views in 'Stranger Things' valued at $15M, study says
While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows.
By Kira Barrett • Updated July 11, 2019 -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 9, 2019 -
John Hazard and Lisa Burdige
Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds
Despite controversy over a decision to recall the Air Max 1 USA sneaker, the company's online sales did not suffer over the following 10 days.
By Barry Levine • July 9, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
WPP enters deal to sell 60% of Kantar to Bain Capital for $3.1B
The deal values Kantar at $4 billion and marks WPP's biggest effort to cut ancillary businesses.
By Robert Williams • Updated July 12, 2019 -
Courtesy of Nike
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
IAB Tech Lab intros 'nutrition label' program to simplify audience data
A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.
By Robert Williams • June 28, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.
By Peter Adams • June 24, 2019 -
IAB
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.
By Peter Adams • June 21, 2019
Previous
