Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands

Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value. 

By Robert Williams • Aug. 22, 2019

OOH ad revenues reach post-recession high after 7.7% rise in Q2

Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple. 

By Barry Levine • Aug. 22, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

The boardroom's obsession with NPS is shortsighted

Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.

By Sid Banerjee • Aug. 21, 2019

Publicis acquires full-service indie agency Rauxa

The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.

By Peter Adams • Aug. 20, 2019

Adobe: Just 35% of marketers think their content pipeline is efficient

Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data. 

By Dianna Christe • Aug. 19, 2019

Campbell Soup, Rolex top ranking of brand personality

Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.

By Robert Williams • Aug. 19, 2019

Promise of personalization has little impact on consumer willingness to share data, study reveals

Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.

By Dianna Christe • Aug. 14, 2019

Amazon quadruples digital ad spending to overtake Netflix, study finds

The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.

By Robert Williams • Aug. 13, 2019

Accenture Interactive buys design shop Insitum to firm up Latin American presence

The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.

By Peter Adams • Aug. 13, 2019

ANA: Marketers underspend on multicultural media

Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.

By Barry Levine • Aug. 9, 2019

Mental state outweighs environment for mobile ad reception, study says

Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.

By Robert Williams • Aug. 8, 2019

Puma puts geotargeted ads on taxis for situationally aware OOH push

A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.

By Barry Levine • Aug. 8, 2019

Study: Consumer brands waste $50B of digital, trade marketing spend

Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.

By Peter Adams • Aug. 7, 2019

Nike buys data analytics startup Celect to boost DTC sales

Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.

By Robert Williams • Aug. 7, 2019

Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts

If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.

By Robert Williams • Aug. 6, 2019

Microsoft buys PromoteIQ to help retailers build on-site ad programs

The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.

By Barry Levine • Aug. 6, 2019

YouGov: Some ad blocker users still view 'acceptable' ads

A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.

By Dianna Christe • Aug. 5, 2019

Pinterest posts 62% revenue jump in 'blowout' Q2

After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.

By Peter Adams , Barry Levine • Aug. 2, 2019

Kantar looks to speed up, scale data-driven transformation under Bain

CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.

By Peter Adams • Aug. 2, 2019

Travel industry will overtake CPG in digital ad spending, eMarketer says

Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

By Robert Williams • Aug. 1, 2019

Why Amazon should be at the center of every brand's e-commerce strategy

To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.

By Dani Nadel • July 31, 2019

P&G's sales jump as ad spending shrinks, data-driven marketing ramps up

The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.

By Dianna Christe • July 31, 2019

Report: Nestlé, Danone and Yili are the world's most valuable food brands

Performance, business strategy, acquisitions and product quality kept these companies at the top of Brand Finance's annual rankings.

By Cathy Siegner • July 31, 2019

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.

By Peter Adams • July 30, 2019

Pinterest rolls out browseable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 30, 2019