Data/Analytics: Page 46
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ANA breaks with past approach on new measurement unit
Unlike the organization's past initiatives, Measurement for Marketers will prioritize building out internal capabilities to rely less on outside groups.
By Peter Adams • Sept. 10, 2019 -
Facebook sees steep drop in loyalty as Twitter gains, survey finds
Automotive, restaurant and retail brands boosted their standing by adopting strategies popularized by digital media, Brand Keys said.
By Robert Williams • Sept. 10, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Most major retailers cut back-to-school ad spending 20%, study finds
Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.
By Robert Williams • Sept. 9, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
Pixabay
Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech
The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.
By Robert Williams • Sept. 5, 2019 -
Joshua Hoehn via Unsplash
Walmart, Target could lose holiday customers to Amazon
However, the Coresight Research report echos previous findings around Gen Z and Boomer consumers' plans to shop in stores for gift ideas.
By Tatiana Walk-Morris • Sept. 4, 2019 -
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups
Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
By Barry Levine • Aug. 29, 2019 -
Report: Amazon tests data clean room to improve audience targeting
Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.
By Robert Williams • Aug. 28, 2019 -
Opinion
From data lakes to data lanes
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
By Stephan Bruneau • Aug. 28, 2019 -
Whole Foods tops grocery ad spending in Q2
The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Manning • Aug. 27, 2019 -
Getty Images
Google proposes radical privacy framework to protect users and ad targeting
The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.
By Barry Levine • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands
Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value.
By Robert Williams • Aug. 22, 2019 -
Spotify
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019 -
Opinion
The boardroom's obsession with NPS is shortsighted
Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.
By Sid Banerjee • Aug. 21, 2019 -
Publicis acquires full-service indie agency Rauxa
The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.
By Peter Adams • Aug. 20, 2019 -
Wikimedia
Adobe: Just 35% of marketers think their content pipeline is efficient
Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data.
By Dianna Christe • Aug. 19, 2019 -
Christopher Doering
Campbell Soup, Rolex top ranking of brand personality
Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.
By Robert Williams • Aug. 19, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Amazon quadruples digital ad spending to overtake Netflix, study finds
The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.
By Robert Williams • Aug. 13, 2019 -
Accenture Interactive buys design shop Insitum to firm up Latin American presence
The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.
By Peter Adams • Aug. 13, 2019 -
ANA: Marketers underspend on multicultural media
Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.
By Barry Levine • Aug. 9, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
By Robert Williams • Aug. 8, 2019 -
Havas for Puma
Puma puts geotargeted ads on taxis for situationally aware OOH push
A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.
By Barry Levine • Aug. 8, 2019 -
Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
By Peter Adams • Aug. 7, 2019
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