GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Amazon misses ad sales forecast, capping off rough run of tech earnings

Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.

By Peter Adams • April 29, 2022

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

What is your better in the "people + data = better" marketing equation?

These marketers combine human experience with impartial data to define their "better" marketing performance.

April 25, 2022

Netflix is finally open to ads. What's next?

Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

By Chris Kelly • Updated May 10, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

TikTok set to surpass combined ad revenues of Twitter, Snapchat

Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.

By Natalie Black (Koltun) • April 14, 2022

IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

By Peter Adams • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

State of search: Discover how the web changed in 2021

Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond.

April 11, 2022

New global research: People are increasingly comfortable sharing their data

Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

By Jed Mole • April 11, 2022

Brands start to wean off cookies while performance concerns abate, study finds

Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

By Peter Adams • April 8, 2022

Google is ready to test Topics, but advertisers remain skeptical

As small-scale trials begin, questions linger around efficacy and adoption.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

Nielsen acquired for $16B amid ongoing measurement fallout

Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

By Peter Adams • April 4, 2022

What's behind the success of crypto apps?

Adjust’s Fintech deep dive: Digital currency apps 2022 looks at wins and losses of crypto apps.

April 4, 2022

Walmart plots roadmap for media business with focus on premium ads

Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

By Peter Adams • March 30, 2022

Kroger opens ad inventory to third-party platforms in latest scale play

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

By Peter Adams • March 28, 2022

Use these shopper trends to sprout a spring-ready strategy

Student-athletes exceed engagement and reach expectations. Compliance is easy with the right tools.

March 28, 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.

By Chris Kelly • March 23, 2022

Dentsu is NBCUnified's first agency partner as media giant continues data push

The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

By Chris Kelly • March 21, 2022

Inside Macy's plan to scale its budding retail media business

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 21, 2022

Graduating from affiliate marketing into partnerships and what you need from your provider

Marketers: Learn why a partner lifecycle is a critical component for driving profitable growth.

By Maura Smith • March 21, 2022

IPG's Momentum to track environmental impact as experiential bounces back

Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

By Peter Adams • March 14, 2022