Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

By Chris Kelly • Sept. 2, 2022

Back-to-school consumers are holding out for discounts

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

By Daphne Howland • Sept. 1, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

By Chris Kelly • Aug. 29, 2022

Walmart unveils rewards program for Walmart+ members

The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

By Catherine Douglas Moran • Aug. 24, 2022

Canvas Worldwide taps into offline data with TransUnion partnership

The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

By Aaron Baar • Aug. 22, 2022

Pandemic friction between consumers and businesses is evident

CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

By Kate Muhl • Aug. 22, 2022

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

By Peter Adams • Aug. 18, 2022

Retail CMO budgets increased in 2022: Gartner

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

By Dani James • Aug. 17, 2022

Walmart ad sales growth stays steady as broader business recovers

The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

By Peter Adams • Aug. 17, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Back-to-school challenges marketers as shoppers focus on savings

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

By Jessica Deyo • Aug. 10, 2022

Pandemic boom industries slow ad spend amid recession concerns

The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.

By Sara Karlovitch • Aug. 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

As connected TV use continues to grow, here’s how brands can use the medium to reach the right audiences

With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns?

Aug. 8, 2022

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

By Sara Karlovitch • Aug. 5, 2022

Why NFL sponsors are reevaluating their relationship with the league

This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

By Sara Karlovitch • Aug. 3, 2022

Marketers gain ROI during recession by increasing media spend, study says

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

By Chris Kelly • Aug. 2, 2022

Nike hands media duties to PMG, IPG’s Initiative amid digital shift

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

By Peter Adams • Aug. 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

By Peter Adams • Aug. 1, 2022

Google again delays third-party cookie deprecation. Now what?

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

By Chris Kelly • July 28, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022