Program cutting carbon emissions from ads goes global with agency backing

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

By Peter Adams • June 27, 2022

Ad growth surprisingly resilient in face of macroeconomic uncertainty

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

By Peter Adams • June 14, 2022

Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

By Peter Adams • June 13, 2022

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

By Chris Kelly • June 13, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

By Chris Kelly • June 7, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

WPP firms up DEI commitments with first global chief talent and inclusion officer

In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

By Chris Kelly • June 6, 2022

PepsiCo's head of esports on leveling up an 'always-on' strategy

A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

By Peter Adams • June 6, 2022

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Candle Media extends content deal-making run with Attn: acquisition

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

By Peter Adams • May 23, 2022

Snap taps Wieden + Kennedy vet as chief creative officer

Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

By Peter Adams • May 16, 2022

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

By Chris Kelly • May 16, 2022

Publicis acquires Profitero to add analytics layer to commerce bets

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

By Peter Adams • May 9, 2022

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

By Peter Adams • May 6, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Accenture rebrands marketing services group to focus on unity

Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

By Peter Adams • May 2, 2022

Burger King taps new agencies after year of marketing tumult

Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

By Chris Kelly • April 29, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

WPP's e-commerce service expands with supply chain and logistics

WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

By Chris Kelly • April 25, 2022

Omnicom expresses confidence in face of Ukraine war, inflation

All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

By Peter Adams • April 25, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

Publicis reports strong Q1 on heels of major account wins

Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.

By Chris Kelly • April 18, 2022

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022