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USA Today
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 9, 2019 -
Bose brings audio AR shades and festival content to Coachella
Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.
By Robert Williams • April 9, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mobile device sales stall as consumers await 5G, studies say
Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.
By Robert Williams • April 9, 2019 -
AT&T, Buffalo Wild Wings score with March Madness social ads
The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.
By Robert Williams • April 9, 2019 -
Trolli taps weird web humor specialists for largest campaign to date
The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."
By Peter Adams • April 9, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 8, 2019 -
Smokey Bear gets reimagined with celeb-voiced animoji campaign
Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.
By Robert Williams • April 8, 2019 -
Deep Dive
How brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.
By Shane Schick • April 8, 2019 -
Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight
New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.
By Dianna Christe and Chantal Tode • April 8, 2019 -
Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds
Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.
By Dianna Christe • April 8, 2019 -
Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Magna: Search, OOH drove record-breaking ad sales in 2018
Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.
By Erica Sweeney • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Koltun , Robert Williams • April 5, 2019 -
Unilever's Axe partners with esports company Eleague
The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.
By Erica Sweeney • April 5, 2019 -
Tweeting while watching TV bolsters online shopping, study says
People who watch "social shows" on TV while sharing comments on Twitter are more likely to be committed to the program and to shop on advertisers' sites.
By Robert Williams • April 5, 2019 -
John Hazard
ColumnComic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 4, 2019 -
Winery invites fans to the 'Freakshow' with AR face filter app
Michael David Winery is giving people who share their "freak'n faces" on social a chance to win a "Freak-of-the-Week" swag pack.
By Robert Williams • April 4, 2019 -
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 4, 2019 -
Franzia wine toasts millennials with 'Franz for Life' campaign
The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.
By Erica Sweeney • April 4, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 4, 2019 -
Pereira O'Dell
Adobe parodies influencers with star-studded short film directed by Zach Braff
Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.
By Erica Sweeney • April 4, 2019 -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 3, 2019 -
Reebok
ColumnCampaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot
The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?
By Natalie Koltun • April 3, 2019 -
Nut-rition
Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video
"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.
By Erica Sweeney • April 3, 2019
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