Video: Page 96
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Study: Despite YouTube's push for short spots, longer ads jump 19%
MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.
By Robert Williams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google boosts shopping capabilities across search, images and YouTube
A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.
By Robert Williams • May 14, 2019 -
Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
By Lauren Manning • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019 -
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.
By Peter Adams • May 13, 2019 -
Natural Light taps humorous YouTube video to find an intern
The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.
By Dianna Christe • May 13, 2019 -
KT launches South Korean 5G network with AR 'Avengers' game
Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."
By Robert Williams • May 13, 2019 -
YouTube
La-Z-Boy spins Kristen Bell's social spat into sponsorship
The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.
By Barry Levine • May 10, 2019 -
Younger consumers pay more attention to online ads, survey finds
In another positive sign for digital marketers, older consumers are buying more online now than in the past.
By Barry Levine • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
WeTransfer
WeTransfer campaign urges creative workers to limit screen time
"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.
By Robert Williams • May 10, 2019 -
FilmMagic for YouTube
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Nike
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Bud Light / YouTube
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
Factory PR / Color&Co
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 7, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie
With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.
By Robert Williams • May 7, 2019
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