Report: Google tests shoppable recommendations in YouTube videos

Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.

By Robert Williams • May 6, 2019

IAB: 80% of consumers accept ads in exchange for free digital video

Some viewers pay more attention to ads when they're watching instructional videos.

By Dianna Christe • May 6, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mercedes-Benz revs up Instagram AR filters in millennial campaign

Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.

By Robert Williams • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.

By Robert Williams • May 6, 2019

Dove Channel streaming service boosts in-app customer satisfaction 78%

After working with engagement platform Swrve, the subscription app saw a 65% click rate among active users for push alerts when paired with in-app messaging.

By Robert Williams • May 3, 2019

J&J shares YouTube successes after growing spend on the platform by 250%

Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.

By Peter Adams • May 3, 2019

Meredith showcases digital programming lineup targeting women

A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.

By Barry Levine • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race

The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.  

By Robert Williams • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.

By Barry Levine • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

P&G's Pantene wants to eliminate gender bias from search results

S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women.

By Laura Klepacki • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

P&G releases female-focused docs on Hulu

The CPG giant continues its efforts to reshape the ad industry by premiering ad-free films on a closed platform with few brand safety concerns.

By Barry Levine • April 30, 2019

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019