Video: Page 95
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Sizmek plans sale of ad marketplace to Zeta Global for $36M
The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising.
By Robert Williams • April 22, 2019 -
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
By Robert Williams • April 22, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
Taco Bell pens open letter pushing fans to take down Taco Tuesday
The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.
By Peter Adams • April 18, 2019 -
Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign
Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity.
By Laura Klepacki • April 18, 2019 -
7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
Grey Goose distills relatable luxury into first major campaign in a decade
Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy.
By Laura Klepacki • April 18, 2019 -
Column
Can chatbots charm consumers?
Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.
By Dan O'Shea • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Koltun • April 17, 2019 -
Netflix content chief to oversee marketing, lead new CMO search
The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney.
By Peter Adams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original
A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.
By Laura Klepacki • April 16, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
YSL journeys to Coachella with 'beauty station' pop-up
Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.
By Laura Klepacki • April 15, 2019 -
Inphantry and Puma
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
Innit
App-powered shoppable recipes hit the smart kitchen
Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.
By Jeff Wells • April 12, 2019 -
NHL teams with MassMutual, Great Clips to honor hockey hair and moms
Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.
By Dianna Christe • April 12, 2019 -
Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Koltun • April 12, 2019 -
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.
By Peter Adams • April 11, 2019 -
Netflix leans into radio, theaters as streaming wars intensify
Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.
By Dianna Christe • April 11, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019 -
Kind exposes sugar content in its competitors' products with AR pop-up
This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.
By Lillianna Byington • April 10, 2019
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