How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

P&G releases female-focused docs on Hulu

The CPG giant continues its efforts to reshape the ad industry by premiering ad-free films on a closed platform with few brand safety concerns.

By Barry Levine • April 30, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

Sargento delivers 'world's slowest pizza' to unveil aged cheese line

To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.

By Laura Klepacki • April 29, 2019

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Can AI earn a starring role in marketers' video strategies?

Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money. 

By Tatiana Walk-Morris • April 29, 2019

Amazon's ad revenue rises 34%, but growth slows

The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.

By Robert Williams • April 26, 2019

Advanced TV coalition OpenAP becomes transactional with centralized marketplace

NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.

By Natalie Koltun • April 26, 2019

KFC drops sexy Mother's Day video

Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.

By Dianna Christe • April 26, 2019

Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work

How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.

By Natalie Koltun • April 26, 2019

RaceTrac runs up social buzz with 'The Freeze' mascot

With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.

By Robert Williams • April 25, 2019

Heineken taps 'The Office' stars to push new non-alcoholic beer

The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.

By Dianna Christe • April 25, 2019

Retailers, tech companies team up to improve AR/VR shopping

Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.

By Robert Williams • April 25, 2019

Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign

The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.

By Peter Adams • April 24, 2019

Hotels.com parodies 'hate-like' travel envy on social media

Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.

By Robert Williams • April 24, 2019

Netflix plots New York production hub, hiring spree around marketing, content

The company is establishing a larger office footprint and 127 new, high-paying executive jobs over the next few years as the streaming wars heat up.

By Peter Adams • April 23, 2019

Tillys levels up esports push with in-store AR competition

Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.

By Robert Williams • April 23, 2019

GroupM creates incubator to bring brands and ad-tech startups closer

Jet.com, Church & Dwight and Mike's Hard Lemonade are among the brands that will help to support ad-tech entrepreneurs.

By Robert Williams • April 23, 2019

How Dixie drove 99% completion rate for in-store videos

The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.

By Robert Williams • April 23, 2019

AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP

A potential reasoning for the decision, which arrives amid the critical upfronts season, could be Xandr's creation of its own addressable TV ad products.

By Peter Adams • April 22, 2019

Comic Dive: Cashing In On 'Game of Thrones'

Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins?

By John Hazard • April 22, 2019

Syfy revamps AR app, Facebook photo filter for 'Happy' series promo

The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.

By Robert Williams • April 22, 2019